Research methods Flashcards
(32 cards)
What is random sampling?
Randomly selecting people from the target population
Strength of random sampling
low bias - all have an equal chance of being selected
Weakness of random sampling
cannot be certain that the sample will represent all type of person - e.g more male than female
What is stratified sampling?
Put target population into categories and choose individuals from each category that align with the proportion of them in the target population
Strength of stratified sampling
all groups represented
Weakness of stratified sampling
time consuming to gain sample
What is opportunity sampling?
People available at the time who fit the required criteria
Strength of opportunity sampling
quick to gain sample
Weakness of opportunity sampling
may not represent all groups
What is volunteer sampling?
Volunteer to be a part of the study
Strength of volunteer sampling
ethical - consent automatically gained
Weakness of volunteer sampling
time consuming to wait for enough volunteers
Evaluation of quantitative data
strength - easy to compare with other quantitative data
weakness - ppts don’t have a chance to fully explain their answer
Evaluation of qualitative data
strength - rich in detail
weakness - difficult to analyse and compare with other qualitative data
What is an open question?
Questions which don’t have a fixed response
Example of an open question?
How do you think others perceive you?
Evaluation of open questions
strength - more detail in answers so more valid
weakness - difficult to analyse due to differences in answers
What is a closed question?
Questions which give the respondents a fixed choice
Example of a closed question?
Do you agree with the death penalty? Yes or No
Evaluation of closed questions
strength - high reliability - standardised procedure
weakness - question may force respondent to choose from answers which they may not want to choose from - decreased validity
What is a rating scale question?
A scale where ppts mark attitudes, feelings or opinion
Example of a rating scale question?
How stressed do you feel on a scale of 1-10? 1=not very 10=very
Evaluation of rating scale question
strength - quantitative - easy to analyse
weakness - may be unclear as which numbers mean what
What is a structured interview?
Follows a set format