Psychology - Exam content > Research methods - sampling > Flashcards
What is opportunity sampling?
The researcher takes whoever is easily available at the time.
What is volunteer sampling?
Asking people to volunteer - individuals determine their own involvement in a study.
What is random sampling?
Every member of the target population has an equal chance of being selected.
What is systematic sampling?
Every nth person is selected from your target population.
What is stratified sampling?
Identify subgroups in the target population, then take a selection of participants from each subgroup but in proportion.