Return to Normalcy 1920-1932 Flashcards
(195 cards)
when was Harding president
1921-1922
when was Coolidge president
1923-1928
when was Hoover president
1929-1932
who was the majorly influential treasury secretary
Andrew Mellon
when was the Fordney-McCumber Tariff
1922
what tax reductions did Mellon give to large scale industries and corporations
$3.5 billion
what proportion of the nation’s wealth did the largest corporations control
largest 200 corporations possessed 20% of the nation’s wealth in 1929
how many companies were controlled by Samuel Insull
111
who had a vast empire based on electrical supply
Samuel Insull
how many business schools by 1928
89 training 67,000 students
who wrote a book on theories of business management
Frederick Taylor - The Principles of Scientific Management
how many US homes had electricity
2/3 in 1927 compared to 16% in 1912
how much did oil use increase
it doubled
how much did gas use increase
it quadrupled
how much did the average wage rise in the period of prosperity
8% between 1923 and 1929
which brand had a popular advertising campaign encouraging women to smoke in public
Lucky Strike - ‘torches of freedom’
what did the Kansas City Journal-Post write about advertising
‘advertising and mass production are the twin cylinders that keep the motor of modern business in motion’
how much were companies spending on advertising
$3 billion annually by 1929 - 5x more than in 1914
how many cinemas in the US
17,000 by 1928
how many radio stations in the US
618 by 1929
how big was the radio station audience
estimated 50 million in 1929
how much of the goods sold in the 1920s were paid for by hire purchase
half
how many cars on the road by the end of the 1920s
4.5 million
when did Ford introduce the assembly line
1913