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Flashcards in Risk Communication Deck (20)
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1
Q

T/F: A risk is the probability or threat of damage, injury, loss, or liability, and may be avoided through preemptive action.

A

TRUE

2
Q

Disaster Risk, potential damage to a system in a period of time, is determined as a function of what 3 factors?

A

Hazard

Exposure

Capacity/Vulnerability

3
Q

Dr. Sandman said that risk was equal to hazard + outrage. What kind of correlation do outrage and hazard have?

A

Very low correlation: People tend to be more emotional over hazards that aren’t very dangerous, and aren’t as concerned with hazards that actually have a high potential for danger.

“The risks that upset people are completely different from the risks that kill people”

4
Q

Risk perception is a combination of _____ and _____.

A

thought, emotion

5
Q

The thinking (logic) part of risk perception focuses on the hazard and probability it will occur, while the emotion part of risk perception focuses on what?

A

Emotions evoked when considering potential consequences and value of what may be lost.

6
Q

What are the human reactions to risk, in order, starting with the most frequent?

A

Acceptance > Fear > Denial > Panic

7
Q

Reaction to risk that is automatic, rapid, temporary but easily re-established, and contagious:

A

Fear

8
Q

People that refuse to evacuate for hurricanes are exhibiting which reaction to risk?

A

Denial - can be very dangerous

9
Q

How can we reduce negative feelings?

A

Legitimize fear

Give a range of options

10
Q

What is most often used to describe an organization facing crisis, and the need to communicate about that crisis to stakeholders and the public?

A

Risk communication

11
Q

Risk communication is a 2-way communication between ________ and ________.

A

Risk management; Risk assessment

12
Q

What level of education is appropriate for addressing large audiences?

A

6th grade :-/

13
Q

What are some factors that contributed to the growth of risk communication?

A

Public interest

Demand for information

Mistrust in risk management

Public’s ability to be manipulated

14
Q

Demands for unneeded treatment, disorganized group behavior, bribery/fraud, increased alcohol use, and increased MUPS are examples of what?

A

Harmful human behavior during a crisis

15
Q

Which of the harmful human behaviors during crisis can contribute to animal neglect, abuse, and abandonment?

A

increase in MUPS

16
Q

Outrage management takes place when ______ is greater than the _______.

A

Outrage; hazard

“Calm down!”

17
Q

Precaution advocacy takes place when _______ is greater than ______.

A

Hazard; outrage

“Watch out!”

18
Q

When hazard and outrage are both high, ________ takes place.

A

Crisis communication

“We’ll get through this together”

19
Q

What are the 2 most common risk communication mistakes in veterinary medicine?

A

Withholding information

Over-assurance

20
Q

In a public poll, empathy was the most important trait a veterinarian could have. How long into an appointment should we be giving an empathetic statement?

A

30 seconds