T/F: A risk is the probability or threat of damage, injury, loss, or liability, and may be avoided through preemptive action.
Disaster Risk, potential damage to a system in a period of time, is determined as a function of what 3 factors?
Dr. Sandman said that risk was equal to hazard + outrage. What kind of correlation do outrage and hazard have?
Very low correlation: People tend to be more emotional over hazards that aren’t very dangerous, and aren’t as concerned with hazards that actually have a high potential for danger.
“The risks that upset people are completely different from the risks that kill people”
Risk perception is a combination of _____ and _____.
The thinking (logic) part of risk perception focuses on the hazard and probability it will occur, while the emotion part of risk perception focuses on what?
Emotions evoked when considering potential consequences and value of what may be lost.
What are the human reactions to risk, in order, starting with the most frequent?
Acceptance > Fear > Denial > Panic
Reaction to risk that is automatic, rapid, temporary but easily re-established, and contagious:
People that refuse to evacuate for hurricanes are exhibiting which reaction to risk?
Denial - can be very dangerous
How can we reduce negative feelings?
Give a range of options
What is most often used to describe an organization facing crisis, and the need to communicate about that crisis to stakeholders and the public?
Risk communication is a 2-way communication between ________ and ________.
Risk management; Risk assessment
What level of education is appropriate for addressing large audiences?
6th grade :-/
What are some factors that contributed to the growth of risk communication?
Demand for information
Mistrust in risk management
Public’s ability to be manipulated
Demands for unneeded treatment, disorganized group behavior, bribery/fraud, increased alcohol use, and increased MUPS are examples of what?
Harmful human behavior during a crisis
Which of the harmful human behaviors during crisis can contribute to animal neglect, abuse, and abandonment?
increase in MUPS
Outrage management takes place when ______ is greater than the _______.
Precaution advocacy takes place when _______ is greater than ______.
When hazard and outrage are both high, ________ takes place.
“We’ll get through this together”
What are the 2 most common risk communication mistakes in veterinary medicine?
In a public poll, empathy was the most important trait a veterinarian could have. How long into an appointment should we be giving an empathetic statement?