RM Chpt 6

Question 1

Focuses on specific behaviors that can be easily quantified
Uses large samples
Assigns numerical values to responses
Conclusions are based upon statistical analysis of data

Answer 1

Quantitative approaches

Question 2

Focuses on behavior in natural settings
Small groups and limited setting
Data are non-numerical and expressed in language and/or images
Conclusions based on interpretations drawn by the investigator

Answer 2

Qualitative approaches

Question 3

Researchers make observations in a natural setting using a variety of techniques
Used to study people in a social and organizational setting
Used to observe people involved with sports teams or other social settings, at work or animals in their natural habitat
Scribner (1997) used this to identify how business decisions are made

Answer 3

Naturalistic Observations

Question 4

Careful observation of specific behaviors in a particular setting
Coding systems
Methodological issues
Equipment
Reactivity
Reliability
Sampling

Answer 4

Systematic Observations

Question 5

Provides a description of an individual
Psychobiography: Type of case study in which a researcher applies psychological theory to explain the life of an individual
Valuable in informing us of conditions that are rare, unusual, or noteworthy

Answer 5

Case Study

Question 6

Involves using previously compiled information to answer research questions
Statistical records
Survey archives
Use of the General Social Survey (GSS)
Written and mass communication records

Answer 6

Archival Research