(RM) Qualitative Analysis

Question 1

What is content analysis?

Answer 1

• Systematic research technique for analysing transcripts
  
  • Researcher created a coding system of predetermined categories
  • Highlight every time a term is used e.g. If looking at love; every time ‘attractive’ is used etc

Question 2

Evaluate content analysis

Answer 2

+ Very reliable
+ Statistical procedures become possible

• Turning qualitative to quantitative can rid of richness and complexity

Question 3

What is thematic analysis?

Answer 3

• Method for identifying, analysing and reporting patterns within data
  
  • Taking a body of text, and organising it into specific themes so the context can be summarised
    Codify these themes, and turn them into frequencies

Question 4

Evaluate thematic analysis

Answer 4

+ Statistical analysis can be done
+ Meaningful to members of the general public

- Risk that steps to analyse thematically can be misunderstood and could appear as journalism