have the client walk away with
something physical to refer to
always dress
successful
always have a
firm handshake
always act
as if
be
busy
never ask __________ on a first meeting
“how are you”
pronounce their
last name correctly
be the
expert
__________ theory
K.I.S.S
let people talk
about themselves
be the person
they want you to be
compare
apples to apples
time
is against you
quote facts
not opinion
people with money
lie about it
be busy but
accessible
never take the
first “no”
know your
stereotypes
confirm the
decision maker
always have
bullets in reserve
use first
name sparingly
give realistic
examples
never address someone as
Mr. or Mrs (except for a Dr.)
do not ask permission
for information