sampling techniques Flashcards
(10 cards)
Strengths and weaknesses of opportunity sampling
Strengths - quicker and easier
weaknesses - Not representative as the kinds of people are similar
How are participants chosen for opportunity sampling
participants are chosen because they are available and around at the time
How are participants chosen for volunteer sampling
participants are invited to participate by advertising the experiment and wait for people to reply
Strengths and weaknesses of volunteer sampling
strength : relatively easy and participants are committed
weaknesses : non - representative similar kind of people
How are participants from snowball sampling collected
Small number to start with and the participants themselves contact more people to take part
Strengths and weaknesses of snowball sampling
strength: easy because can start with small number also great way to find people of similar kind
weaknesses: non-representative as likely to be very very similar
How are participants for random sampling collected
all members of population are chosen from a sampling frame
strengths and weaknesses of random sampling
strengths: representative , reduces bias
weaknesses: hard to ensure everyone is likely to be chosen
how are participants for stratified sampling chosen
all types of members of the population are deliberately chosen based on the proportion to their existence in the population
Strengths and weaknesses of stratified sampling
strength: representative
weaknesses: Difficult and time consuming, need details of your target popluation to replicate