Session 10 Poll Questions

Question 1

What are the Four Ps of Marketing?
a. Product, profit, promotion, place
b. Product, price, promotion, place
c. Product, preparation, price, place

Answer 1

b. Product, price, promotion, place

Question 2

When completing a SWOT analysis, which category does a new low cost spay/neuter clinic opening nearby fall under?
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats

Answer 2

d. Threats

Question 3

What Net to New Clients ratio indicates healthy growth of the practice?
a. 6:1
b. 8:1
c. 10:1

Answer 3

a. 6:1

Question 4

________ tell the biggest part of the story when it comes to communicating with clients and team members.
a. Paraverbal skills
b. Non-verbal skills
c. Verbal skills

Answer 4

b. Non-verbal skills

Question 5

The goal should be to retain _____% - _____% of clients over a 3 year period.
a. 85-90%
b. 65-75%
c. 70-75%

Answer 5

c. 70-75%

Question 6

Each client who presents to the practice should be scheduled for at least one of the 3 follow-up events so that the practice automatically contacts each client in the future.
a. Recall, reappointment, reminder
b. Recall, reminder, recheck
c. Reminder, reappointment, referral

Answer 6

a. Recall, reappointment, reminder

Question 7

Clients retain only ____% of what they hear.
a. 20%
b. 25%
c. 15%

Answer 7

a. 20%

Question 8

The average person needs to hear about a product or service around _____ times before they purchase it.
a. 10
b. 5
c. 7

Answer 8

c, 7

Question 9

Client reference and education materials should always be branded with the mission of the practice. True or False?

Answer 9

False