Session 2 Flashcards
Information Technology (IT)
Studying technology + the management + process of information, in large organization
Information Systems (IS)
System that collects + process data (info) and provides it to managers at all levels for decision making, planning, and implementing
MIS Behavior Approaches
Sociology, economics, psychology
MIS Technical Approaches
Management Science, computer science, operations research
information systems
organizations, management, technology
IT Investment vs Total investment
IT investment has continued to grow 33% over the period of time (1999-2013), well total investment has increased + decreased. 2001-2003: .com bubble burst
2009: banking housing crisis
IT investment is more stable
Strategic Business Objectives of IT
- Operational Excellence
- New products, services, business models
- Customer & Supplier intimacy
- Improved decision making
- Competitive advantage
- Survival
operational excellence
UPS and logistic excellence: no room for error, have to have proper operating system
New products, service, and business model
Uber + disruption of taxi industry
customer and supplier intimacy
mandarian oriental’s personalized guest experience. profile customer (TV channels, room temp, blind shades, etc)
improved decision making
verizon’s customers service and IT support: customer support uses software to assist customers. shorten time, more efficient
competitive advantage
Walmart & competition : connects inventory in all store location
survival
blockbuster vs online streaming
Complementary Assets
Organizational assests
managerial assets
social assets
