SOC 28 Flashcards
1
Q
Commercialisation
A
Making something avaliable on the market; using something to make profit
2
Q
Media
A
Main means of mass communication (tv radio newpapers internet)
3
Q
How has commercialisation changed sport?
A
- it has developed as sport has become more professional - where people are paid to play
- as professionalism increased so did advertising and sponsorship becuase larger audiences were able to watch sporting events
- when tv coverage began it meant that advertising and sponsors could reach millions of people at a time for some sports
4
Q
How has media changed sport?
A
- increased media coverage has meant that sport has become more and more commercialised
- as the media are there companies will try to exploit this opportunity to promote and sell their products
- sports associations e.g. FA see the media as a great way to publicise their sport, gain sponsorship etc
5
Q
Deviance
A
behaviour that falls outside the norms or what is thought to be acceptable; goes against the moral values or laws of the sport.
6
Q
Negative deviance
A
Deviance that has a detrimental effect
7
Q
Positive deviance
A
Deviance where there is no intention to cause harm or break rules
8
Q
Sportmanship
A
qualities of fairness, following the rules, being gracious in defeat or victory.
9
Q
Gamesmanship
A
Bending the rules/laws of a sport without actually breaking them.
