What are norms
unwritten rules of socially accepted behavior. can be punished informally
what are mores
morals about socially acceptable ways of behaving
what are values
culturally bound beliefs/understandings about how people should behave
Example of demographic change and explanation
As more young and ethnic groups start to have a voice in society, there is a change in attidues towards LGBT+ rights, which therefore changes the perception of the crime and leads to police pressure to do something about it.