Social cognition & prejudice Flashcards
(18 cards)
what is social cognition
the study of how people make sense of other people and themselves (Fiske, 2013)
who devised the elaboration likelihood model
Petty 1986
what is Petty 1986 elaboration likelihood model
individuals either engage in deep thoughtful processing (central route) or superficial mental shortcuts (peripheral route)
what is the need for cognition
an individuals tendency to engage in effortful cognitive activities
what is prejudice
any attitude, emotional, or behaviour towards members of a group that implies some negativity
who described the definition of prejudice as any attitude, emotional, or behaviour towards members of a group that implies some negativity
Brown, 2010
what is a stereotype
set of beliefs surrounding members of a group.
not always negative
what are some consequences of prejudice for the victim
self fulfilling prophecy
stereotype threat - act in fear of being stereotyped (Taylor, 2011)
what are explicit measures of prejudice
direct self report tools
what is an example of a explicit measure of prejudice
Adorno 1950 F scale
what is a limitation of explicit measures
social desirability bias
what is a strength of explicit measures
easy to use
can provide accurate insights
what are implicit measures of prejudice
aim to asses attitudes individuals may not wish to disclose
what is an example of an implicit measure
Implicit associations test
Greenwald 1989
what is the implicit association test Greenwald 1989
assesses reaction time of individuals response to 2 social categories
reaction time = don’t think
who found that white experimenters generate more racial bias
Lowery 2001
what is a strong limitation of implicit measures
ethics
who revealed from a study of racial disparities in medical treatment that implicit measures like the IAT revealed greater disparities compared to explicit measures
Green 2007
