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Flashcards in Social Influence Deck (13):


Adjusting our behavior / thinking to fit in w/ a group standard
Includes automatic mimicry, social norms, and normative / informational social influence


Automatic Mimicry

A component of conformity
Subconscious mimicry of surrounding behavior
- regional accents
- contagious yawning
- empathetic mood shifts
- adopting coping styles (yelling, withdrawal)


Social Norm

A "correct" / "normal" way to behave / think in a spec group
Asch conformity studies showed that ~33% of ppl will agree w/ mistruths to go along w/ group


What makes you more likely to conform?

1. You are not firmly committed to one set of beliefs / style of behavior
2. Group has at least 3 ppl / unanimous
3. You admire / are attracted to the group
4. Group tries to make you feel incompetent / closely watched
5. Your culture encourages respect for norms


Normative Social Influences

Going along w/ others in pursuit of social approval / belonging (and to avoid disapproval / rejection)
Asch conformity studies showed this
eg. fashion sense


Informational Social Influences

Going along w/ others b/c their ideas / behaviors make sense, the evidence in our social environment changes our minds
eg. deciding which side of the road to drive on


Under what social conditions are ppl more likely to obey commands?

1. When a physical, legitimate authority figure associated w// a prestigious institution simply gives a command
2. When the effected party is not physically present
3. No role model for defiance
Eg. Milgram experiment


Social Facilitation

Intensification of individual performance when observers are present; increase of autonomic arousal along w/ increasing motivation for confident ppl / anxiety for unconfident ppl
Applies mostly to experts, not to novices


Social Loafing

Tendency of ppl in a group setting to show less effort when not held individually accountable
Ppl in collectivist cultures don't slack off as much maybe b/c they believe contributions matter even w/out reward



Loss of self-awareness / self-restraint
Occurs in group settings involving anonymity and arousal
eg. riots, KKK, bullying, concerts


Group Polarization

Tendency of ppl of similar views form a group together and making their views more extreme
Ppl in these groups may encounter only reinforcing ideas



Phenomenon in which individuals w/in a group will make decisions in pursuit of social harmony / avoidance of social disagreement even w/out open exchange of ideas
Prevents realistic assessment of options


Individual Power

Individuals w/in a group may resist obedience / conformity
Individuals can initiate social forces
Individuals can prevent groupthink