social influences Flashcards
(40 cards)
3 types of conformity
- compliance
- identification
- internalisation
compliance
to publicly agree and temporarily change behaviour but privately disagree
identification
change of behaviour to conform to a role or a group identity, but no private change
internalisation
change of behaviour to fit into a group, publicly and privately
normative
the need to be liked
informational
wanting to be right which is deeper and long lasting
Asch
- 1951
- 1 participant and 5 confederates
- asked to compare lines
- confederates gave wrong answer 12/18 times
- 75% conformed at least once
Asch’s variations
- privacy test (reduced)
- another disagreeing person (reduced)
- task difficulty (increase)
Asch’s evaluation
- androcentric
- lacks ecological validity
- lacks temporal validity
- sample size too small
Crutchfield
- 1955
- participants in booths asked question and responds with light
- can see all the other lights that are rigged to be wrong
- 30% of participants conformed
demand characterstics
changing behaviour to perform well or wreck the experiment
Perrin and Spencer
- 1980
- 1/396 trials conformed
- replication of Asch’s study
empircism
evidence gained through observation and experiment
independent variable
what you change
dependent variable
what you measure
Milgram
- memory experiment to be the teacher
- ‘student’ answers questions and wrong answers are shocked
- 100% went to 350v
- 65% went to 400v
directional hypothesis
when the outcome/ effect is stated
non directional hypothesis
the outcome is unknown
ethical guidelines
Deception Protection from harm Right to withdraw Debrief Informed consent Confidentiality
agentic shift/state
giving orders and not being responsible for the actions
Milgrams variations
- instructing someone else (increase)
- change of location (decrease)
- force their hand (decrease)
- uniform (decrease)
Zimbardo
- stanford prison experiment
- randomly assigned roles and given uniforms
- stopped after 6 days due to psychological distress
- prisoners rebelled against harsh treatment and were punished and turn on each other
operationalisation
making something specific to the context you want to use it in
Bickman
- 1974
- field experiment on men in uniform asking people to do small tasks
- 89% for guard
- 57% for milkman
- 33% for plain clothes