Social Learning Theory Flashcards
(14 cards)
Social Learning Theory
Is the idea that people learn behaviours through observing and imitating others. It combines elements of behaviourism and cognitive psychology.
Mediational Processes
Cognitive factors that influence learning and comes between stimulus and response
What are the Mediational Processes ?
- Attention
- Retention
- Reproduction
- Motivation
Attention
- You must notice the behaviour in the first place.
- If you don’t pay attention, you won’t learn it.
- More likely to pay attention to role models who are attractive, high-status, or similar to you.
Retention
- You must be able to remember the behaviour.
- The behaviour has to be stored in memory so it can be reproduced later
- Involves visual and verbal encoding
Reproduction
- You must be physically able to perform the behaviour
- Some behaviours may be beyond your ability
Motivation
- You must want to replicate the behaviour
- It is influenced by whether you expect a reward or punishment and by past experiences or personal values
Imitation
Copying the behaviours of others
Modelling (observers perspective)
Modelling is imitating the behaviour of a role model
Modelling (role models perspective)
Modelling is the precise demonstration of a specific behaviour that may be imitated by an observer
Identification
When an observer associates themselves with a role model and wants to be like them
Vicarious Reinforcement
Reinforcement which is not directly experienced but occurs through observing someone else being reinforced for a behaviour
Bandura’s Research (Aim, Sample and Procedure)
Investigated whether children learn aggressive behaviour through observation of adult role models.
- There 72 participants, aged 3-6, boys and girls.
- They were divided into 3 groups:
1. Those that observed an aggressive model
2. Those that observed a non-aggressive model
3. And a control group that had no model - Children were taken to a room with toys, including a Bobo doll, and their behaviour was observed
Bobo Doll Experiment Findings
- Children who saw the aggressive model were more likely to imitate aggressive behaviour
- Boys were more physically aggressive than girls
- Children were more likely to imitate same-sex models