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Flashcards in Social Psychology Deck (105)
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What is Obedience?

Explicit social influence, direct order, power imbalance.


What were the scripted reactions in Milgram's study?

75v Grunt of pain,
120v shouted it was too painful
150v demanded to be let out
180v complained of his heart
300v refused to carry on and agonised screams


What is the Stanford Prison Experiment?

A social experiment by Zimbardo, that suggested that we conform to social roles we are placed in


What were the results of the change in location of Milgram's study?

Obedience down from 68% to 47.5%


What were the results of the proximity variation of Milgram (same room)

Same room, 40%


How did obedience change when
orders were given down the phone (milgram)

Via telephone - 20%


Name issues raised when evaluating milgram's studies

Ethical Issues (no debrief)
Experimental Realism
Demand Characteristics


What did Adam and Galinsky (2012) find about perception of norms?

Participants wearing a white coat performed better when it was labelled a doctors coat, rather than a painters coat, in an attention task


What did Jenness (1932) find about establishment and gravitation towards social norms?

After a group discussion, individual predictions (number of sweets in a jar) gravitated towards the group prediction


What are social norms?

Rules or standards shared by members of a social group, that prescribe appropriate, or desired attitudes and conduct in matters relevant to the group (Turner, 1991)


What was Asch's study (1951) designed to study?

Normative social influence


What were the results of Asch (1951)?

32% mean conformity, 75% conformed at least once, 25% never conformed.


What were the results of the group size variations of Asch

1 stooge: 3%
2 stooges: 14%
3 stooges: 32%


What were the results of the unanimity variation of Asch?

1 dissenter, drops to 5.5%


What changes were seen as task difficulty increased (Asch)

Conformity increased


What were the results of the Asch variation, by Shaw, Rothschild & Strickland, 1957 , with differing social support?

No support—97%
Thick Glasses—64%
Normal Vision—37%


What is the type of conformity where you conform in public but not private



What may mitivate conformity, other than normative and informational social influence?

a desire for a pleasant atmosphere, a common motivation in collectivist cultures (Bond and Smith, 1996)


What is an attitude?

“The affect for or against a psychological object” (Thurstone, 1931)


What are the three parts of the ABC model of attitudes?

Affect (eg killing foxes is bad)
Behaviour (eg signing petitions)
Cognition (eg cognitive arguments to defend affect)


What predicts what in the ABC model of attitudes?

Affect and Cognition predicts behaviour


How are attitudes formed?

mere exposure effect (Zajonc, 1968)
Associative learning
Self perception


How do we measure attitudes?

Self Report - Likert scales, 5/7/9 point scales


How might we covertly measure attitudes?

Body language or physiological markers


What is the implicit association test?

A test using reaction times to reveal unconscious attitudes


What are cognitive consistency theories?

We strive to be consistent in our thought, if we are inconsistent we feel emotionally uncomfortable (dissonance) and strive to change (Festinger)


What did LaPiere (1934) find about dissonance between attitude and behaviour?

While studying anti-chinese sentiment, found that 118 hotels and restaurants said they wouldn't serve a chinese couple, but only 1 had actually refused 6 months before


What did Wicker(1969) say about attitude and behaviour?

We do what we say about 2-3 times in 100


How might specificity affect the ability to predict behaviour from attitudes?

A general attitude will only predict general behaviour but a specific attitude may predict specific behaviour


How does self awareness affect the ability to predict behaviour from attitudes?

Increased self-awareness promotes a-b consistency, Diener and Walbom, 1976, Cheating alone, 71%, cheating in front of a mirror, 7%