Socio Cultural Influences On Sport Flashcards
(18 cards)
What are engagement patterns in sport?
The different rates of participation in sport among various social groups
Engagement patterns can vary significantly based on demographic factors.
What factors affect engagement patterns in sport?
- Gender
- Race, religion, and culture
- Age
- Family, friends, and peers
- Disability
Each of these factors can influence an individual’s likelihood of participating in sports.
How can gender affect participation in sport?
- Stereotypes and sexism can reduce female participation
- Less media coverage and funding for women’s sport
- Fewer female role models
- Lack of encouragement in school and home environments
Gender disparities in sports continue to exist due to various social and cultural barriers.
How can race, religion, and culture affect participation in sport?
- Cultural traditions may conflict with sport schedules or attire
- Religious festivals may limit availability
- Racial discrimination can limit opportunities
- Economic disadvantages may reduce access
- Diverse role models help encourage participation
These factors can create both barriers and opportunities for engagement in sports.
How can age affect participation in sport?
- Young children may lack motor skills and coordination
- Adolescents undergo physical changes that affect confidence
- Older people may have health issues or less access
- Family and work commitments can limit leisure time
Age-related factors can significantly influence the ability to participate in sports.
How can disability affect participation in sport?
- Lack of accessible facilities or equipment
- Stereotypes and low expectations
- Fewer opportunities and role models
- Cost of adapted equipment can be high
Disabilities can create significant barriers to sport participation.
How should you answer a 9-marker on social group influences?
- AO1: Identify 2 factors (2 marks)
- AO2: Apply to person (2 marks)
- AO3: Justify the impact in detail (5 marks)
- Include examples and reasons for how each factor affects participation
This structure helps ensure a comprehensive and well-supported response.
What is commercialisation in sport?
The process of using sport to promote and sell products or services
Commercialisation plays a key role in the financial aspects of sports.
What is the golden triangle in sport?
The relationship between sport, media, and sponsorship
Each element supports and benefits the others
Understanding this triangle is crucial for analyzing the dynamics of sports industries.
How does sponsorship benefit a company?
- Increases brand visibility
- Builds association with success
- Reaches a wide audience
Sponsorship is a critical strategy for companies looking to enhance their market presence.
What are types of sponsorship in sport?
- Financial (money)
- Equipment and clothing
- Facilities (stadiums, training grounds)
Different types of sponsorship can have varying impacts on the sports involved.
What are the negatives of sponsorship in sport?
- Only top teams/athletes benefit
- Can add pressure to perform
- Athletes may have to promote brands
- Negative athlete behaviour can damage sponsor image
While sponsorship can provide benefits, it also comes with significant drawbacks.
What is the role of media in sport?
- Broadcasts sport to a large audience
- Attracts sponsors
- Can influence rules and formats
- Increases sport popularity
The media’s influence is vital in shaping public perception and engagement with sports.
What are negative effects of media on sport?
- May pressure sports to change rules for TV appeal
- Overexposure can reduce live attendance
- Can cause controversy with replays or decisions
The media’s role can sometimes lead to unintended consequences for sport.
What are the main types of media in sport?
- Television (terrestrial and satellite)
- Social media
- Newspapers
- Internet
Each media type plays a distinct role in the coverage and promotion of sports.
How do broadsheet newspapers cover sport?
- Focus on analysis, wide range of sports
- Discuss social issues related to sport
Broadsheet coverage tends to be more analytical compared to tabloids.
How do tabloid newspapers cover sport?
- Focus on personalities and big events
- Limited range of sports
- More entertainment focused
Tabloids often prioritize sensationalism over in-depth analysis.
How does social media impact sport?
- Allows direct interaction with fans
- Promotes athlete brands
- Can be used for live updates and engagement
Social media has transformed the way athletes and fans interact.
