Technology In Sport Flashcards
(9 cards)
How has technology improved performance in sport?
Advanced footwear (e.g., carbon insoles in running shoes), lightweight equipment (e.g., bikes, javelins), compression clothing for circulation, better clothing to regulate temperature, and video analysis tools to improve technique.
What are negative effects of technology on performers?
Expensive equipment creates inequality, over-reliance can reduce basic skill development, some tech may be considered unfair or ‘cheating’, and not all athletes have equal access.
How does technology improve the spectator experience?
HD and slow-motion replays, Hawk-Eye and goal-line technology, more camera angles and better commentary, access to statistics and instant replays, and feels more immersive and informed.
What are negative effects of technology for spectators?
Replays can cause frustration or controversy, reduces live match attendance, and promotes passive watching instead of participation.
How does technology help officials in sport?
Use of VAR, Hawk-Eye, and goal-line tech improves accuracy and fairness, eases pressure, and supports tough decisions.
What are drawbacks of technology for officials?
Can slow down the game, may reduce referee authority, and fans may overly rely on tech and ignore referee judgment.
How does technology impact the sport as a whole?
Attracts more viewers and sponsors, enhances entertainment value, can change rules or formats to suit media, promotes fairness but can lead to inequality.
How does technology benefit sponsors?
Increases brand exposure via more viewers, allows targeted marketing through media, and brands shown on kits, screens, and digital overlays.
How does technology negatively affect sponsorship or sport?
Over-commercialisation may distract from the sport, controversial decisions from tech can harm reputation, and less focus on athlete skill, more on equipment.
