SP - Social Change

Question 1

what are the steps to social change

Answer 1

1) drawing attention
2) consistency
3) deeper processing
4) augmentation principle
5) snowball effect
6) social cryptomnesia

Question 2

what is drawing attention

Answer 2

making others aware of the issue

Question 3

what is consistency

Answer 3

the message and intent behind the campaign is the same

Question 4

what is deeper processing

Answer 4

making individuals who simply accepted to status quo consider the campaign and consider the unjustness of it

Question 5

what is the augmentation principle

Answer 5

great sacrifices occur in the name of the campaign -> individuals risk their life or go to prison in order to show their commitment

Question 6

what is the snowball effect

Answer 6

gradual change in the minority who are starting to convert the majority to the viewpoint -> more people believe in it

Question 7

what is social cryptomnesia

Answer 7

people have a memory of the change but don’t remember how it came about

Question 8

+ SUPPORTING RESEARCH - Nolan

Answer 8

• tried to change people’s energy habits
• hung signs on doors that ‘residents are trying’
• led to change through normative SI and SNOWBALL EFFECT

Question 9

X OPPOSING RESEARCH - Foxcroft

Answer 9

• no change in student drinking habits after a campaign appealing to NSI
• against the idea that people ALWAYS change
• C: environment and alcohol are not on the same level (envi is a social issue, drinking is personal)