Targeting Flashcards
(4 cards)
1
Q
Targeting
A
Targeting = who is best customer for our product? which segment best meets this criteria?
-Targeting a Segment
2
Q
Ideal Target User
A
Demographic/Psychographic Factors = type of person firm want
Usage Habits = of a customer firm wants
Needs = firm will satisfy for them
3
Q
3 Criteria for Target Market
A
-Criteria used to decide which Segment to make their Target
Fit = goals, skills costs
(Fit our firm? Fit our ideal target? Profitable?)
Attractiveness = size, growth, potential
(How big? Potential for growth?)
Defensibility = defend company strongly
(Competition? Doable or not?)
4
Q
Prime Prospects
A
Within Target Market, some will buy but some won’t.
WILL: (New Users, Loyals, Med/Heavy Users)
WON’T: (Uninterested, Price Sensitive, Competitive Users)
