What does the masthead show
- It is in capital letters which makes it bold and stands out. The use of serif font makes the magazine seem sophisticated and feminine
- The word Tatler has connotations of gossip and talking. It’s quite an old-fashioned word used by the middle/ upper classes so may target high-class readers who are interested in history and tradition
What does the cover show
- The white font seems classic and sophisticated, fashionable
- The position of the cover star on top of the masthead, signifies her importance. It also suggests that the magazine’s branding is so iconic it will be recognised even if partially covered
*Her direct gaze is highly conventional and draws in readers
*The expensive price tag signifies that it is targeting an upper class wealthier audience
- Coverline about the EU reflects the social/ cultural contexts of Brexit for British readers and the colloquial phrase connotes the magazine might be Pro-Brexit stance and this is because their target audience is upper-class conservative readers
- Coverline about British politics suggests readers should know about high-class political society and connotes that cultural capital is important. The inclusion of politics may suggest that readers are highly educated with interest in intellectual content as well as fashion and society
What does the cover star show
- The dramatic and glam ballgown style dress makes her seem like an archetypal princess who is used to attending high-class glamorous events. Makes her look delicate and feminine
*The use of mixed colours and print on the dress make her seem quirky and unconventional. This may reflect her late father-in-law’s fame of colourful clothes
- Jewelry connotes her wealth and status
- Her official title is in large font which suggests that class-based titles are important
How is class and wealth shown
- Located in lush green setting connoting British targeted readers. The manicured nature of the hedges suggests large gardens in wealthy areas
- Reference to Longleat signifies her as very powerful and rich due to the size and fame of the property. Suggests the magazine values history and tradition. Recognisable tourist attraction gives her a sense of familiarity if they don’t recognise her face
- Phrase a costume drama may draw in audiences who are engaged by costumes dramas such as Downton Abbey and Bridgerton
How does it show diversity
Conventionally, British titles have been held primarily by white people but Emma Waymouth is the first black Marchioness in history. Furthermore, fashion and lifestyle magazines notoriously underrepresented ethnic minorities particularly as cover stars and so featuring Emma Weymouth on the cover may make the magazine seem modern, fresh, unconventional and politically correct. Also reflects the cultural context of modern Britain as the country becomes more diverse
- Coverline in the bottom right mentions royalty and may appeal to people who aspire to be royal wealthy with high status in society. It will also draw in and engage readers who enjoy reading about celebrity lifestyles
What does the mentioning of Borris johnson show
- Featuring articles about the previous Prime minister and conservative party members solidifies and signifies the political stance of the magazines and their readers being conservative
What does the mentioning of coronavirus show
- Reflects the social context of the COVID-19 pandemic and would be relatable to many readers
- Mention of “social set” suggests the readers are interested in British high society. The cover line acts as an enigma code by not giving away too much info. Readers can only find out HOW people found love by reading the magazine thus attracting readers to buy it. Articles about love offer escapism and entertainment for readers
