Technical Elements - Newspapers Flashcards
Target Audience
People who the newspaper aims to sell to
Pull Quote
Something taken from within an article, usually said by the person in the main image.
Classified Ad
An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics
Skyline
An information panel on the front page that tells the reader about other stories in the paper to tempt them inside.
Edition
Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
Stand First
Block of text that introduces the story, normally in a different style to the body text and headline.
Byline
The line above the story, which gives the authors name and sometimes their job and location.
Body Text
Also known as copy. Written material that makes up the main part of the article.
Standalone
Picture story that can exist on its own on the front page leading to a story inside.
Centre Spread
A photograph, often in full colour, that runs across the middle of the two pages.
Lead Story
The main story usually a splash (sensational story).
Gutter
The blank space between margins of facing pages of a publication or the blank space between columns of text.
Folio
Top label for the whole page. Can relate to the area covered in the paper.
Page Furniture
Everything on a page except pictures or text or stories.
Masthead
Title of the newspaper displayed on the front page.
