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Flashcards in Technology, Media and social media Deck (23)
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What is media?

communication channels through which news, entertainment, education or data or promotional messages are disseminated and that influence society


What is technology?

the purposeful application of information in the design, production, and utilization, of goods and services, and in the organization of human activities
Electronics: the branch of physics and technology concerned with the design of circuits using transistors and microchips


What is social media?

online communication channels dedicated to community based input, interaction, content-sharing, collaboration


What are examples of traditional media?

Print: books, magazines, newspaper
Electronic: TV, music, video, radio, videogames


What was the technological revolution?

Period in which one or more technologies is replaced by another technology in a short amount of time. New innovations, Rapid application and diffusion and Cause abrupt change in society


What is new media?

Invention and widespread use of digital devices (smartphones, tablets)
→ new types of (and more access to) media, Websites, social media, video games, streaming, Online ads, paid sponsorships, social marketing


how does new media differ?

More options, Constant access, Instantaneous, Stronger presence, New voices (including your own)


What are the rates of media use?

88% of 13-to-17-year-olds have access to digital devices
Adolescents average 8 hours/day (Traditional and digital media)
1/4 of time spent “multi-(media-)tasking


What is media a new source of?

It is a new sources of socialization and creates diversity in the potential role models and influence. Particularly influential on adolescents' identity development and parental influence is reduced or less regarded


What has media been refereed to due to its influence on adolescents?

super peer. Which has implications because media is market driven and creates unrealistic ideals


What is the cultivation theory?

What we see on TV shapes our perceptions of the real world. Mean world syndrome: Increase in belief of risk of being victim of crime (E.g., law & order, criminal minds)


What is the social learning theory?

Imitate (positive and negative) behaviors seen performed by others which Sparked public debate.


What are some controversial media influences?

Smoking ads and eating disorders do influence teens. But violence in the media is still controversial (correlation over causation, individual differences but may influence a small number of teens)


What should one keep in mind about media when discussing controversial topics?

Media content is not always deviant and Most avoid controversy. Many enforce conventional values e.g., honesty is the best policy, good always prevails. Many other influences (past and present) on: developing teen
media choices and interpretations
Adolescents are not passive consumers


What is the use and gratification approach?

Active participants
People make different choices about: Which media to consume and How to respond
Media Practice Model: Cyclical process that guides and reinforces media use Starts with identity


Describe the media practice model

Starts with identity--> motivation --> selection--> attention--> interaction--> evaluation/interpretation-->application-->incorporation/resistance and then back to identity


What are the 5 reasons adolescents use media?

1. Entertainment (Fun, distracting, undemanding, passive)
2. High Sensation
(Provide intense and novel sensations)
3. Coping (connect with emotions or shut off emotions)
4. Youth Culture Identification (connection to youth culture or subculture)
5. Identity formation (explore possibilities)


Explain identity formation stage

Explore possibilities through Exposure to new possibilities. Explore multiple identities like Gender role identity, gender ideals and Appearance, interests
Imitation, inspiration Development of values, morals, beliefs
by agreeing/disagree with those portrayed by others (ideal vs. feared). Access to more information and Validation


Why is today's generation the new media generation?

Generation growing up with newer (tech) media forms. Social media most pervasive among youth (used, influenced, and created by youth). Challenging and transforming cultural norms in online and offline contexts. Interactions, learning, entertainment, school, work, etc


What are the benefits of social media?

Provides opportunity for more social interactions. Facilitates/enhances connections. Keeping in touch with/making new friends/acquaintances. Dating websites/apps Pseudo face-to-face (e.g., Facetime). Self-disclosure & intimacy
Accessible support
Diverse range of social support resources. Feelings of connectedness (reduced loneliness?). Opportunity to voice opinions


Social media: the bad?

Physical problems (tech neck)
Negative influences (not monitored)
Reduced privacy
Cyberbullying (anonymity)
Social comparisons
Continual awareness of appearance/self presentation (imaginary audience)
Concerns that social media makes adolescents less social (reliance on technology)


What is Sherry Turkle's Ted debate on quality vs quantity?

Have more opportunity for social contact, but the
quality of conversation is reduced when we
communicate with technology. Many little sips ≠ one big gulp. Losing ability to engage in face-to-face interaction and losing ability to be alone → feel more lonely


what does research suggest about technology use?

research suggests that social media has mostly positive effects on adolescent social lives… for now.