the times Flashcards
1
Q
product context
A
- british national ‘quality’ broadsheet - arguably mid market design from 2003
- first published in 1785
- owned by Times newspapers - subsidiary of News UK which is wholly owned by News Corp
2
Q
target audience
A
- predominately ABC1
- right wing political stance
- over 35
3
Q
circulation and sales
A
- in march 2020: circulation of 365,880
- circulation and sales going down slower than other newspapers - people with a disposable income more likely to buy, as well as those less technologically minded- traditionalists
4
Q
broadsheet conventions
A
- text led rather than image led
- sans-serif font - more formal, times new roman- paper recognisable
- colour palette is more muted and simple
- more formal language
5
Q
how are issues (party gate) and people (Boris Johnson) and gender represented?
A
- more mention of male politicians in article
- presented Boris as more forgiving and guilty- more neutral- focuses on facts
