Reception Theory - Stuart Hall
The idea that communication is a process involving encoding by producers and decoding by audiences and that there are three hypothetical positions from which messages and meanings may be decoded: the preferred reading, the negotiated reading, and the oppositional reading.
male gaze theory - Laura Mulvey
where women in the media are viewed from the eyes of a heterosexual man, and that these women are represented as passive objects for male desire
character theory - Propps
stories are character driven and that plots develop from the decisions and actions of characters and how they function in a story. He claimed characters could be classified into certain roles that progress a story
Cultivation Theory - George Gerbner
The idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them
