Types of Data

Question 1

define qualitative data

Answer 1

expressed in words, non-numerical

Question 2

define quantitative data

Answer 2

expressed numerically rather than in words

Question 3

define primary data

Answer 3

Data that has been collected directly by the researcher, solely for the purpose of their investigation.

Question 4

define secondary data

Answer 4

data collected by someone other than the person doing the research