Types of research methods Flashcards

(15 cards)

1
Q

what are the 3 types of experiment?

A

lab
field
natural

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2
Q

what is a lab experiment?

A

an experiment carried out in a controlled setting

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3
Q

what are the (2) pros and (3) cons of lab experiments

A
\+ easy to control the variables
\+ easily replicated
- artificial 
- demand characteristics
- lack of mundane realism
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4
Q

what is a field experiment?

A

a controlled experiment conducted outside a lab

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5
Q

what are the (3) pros and (1) con of field experiments?

A

+ less artificial
+ higher mundane realism
+ higher internal validity
- extraneous variabes

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6
Q

what is a natural experiment?

A

a natural situation, the researcher has not manipulated the IV directly but the effect on the DV is still observed

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7
Q

what are 3 cons of natural experiments?

A
  • not a ‘true’ experiment as the IV has not been manipulated
  • causal connections cant be drawn
  • cant generalise
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8
Q

what is a questionnaire?

A

collecting data through written questions

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9
Q

what are the 3 guiding principles to writing a questionnaire?

A
  1. clarity - there can be no ambiguity
  2. bias - no bias q’s to avoid social desirability bias
  3. analysis - closed q’s are much easier to analyse
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10
Q

what needs to be included in a questionnaire?

A

filler questions

sequence of easy q’s to hard q’s

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11
Q

what are 2 pros and a con of questionnaires?

A

+enables researcher to collect data from a large number of people
+impersonal nature so people may be more honest
- biased

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12
Q

what is a structured interview?

A

the questions are decided in advance

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13
Q

what is a pro and 2 cons of structured interview?

A

+ easier to analyse and compare

  • low reliability
  • observer bias
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14
Q

what is a non structured interview?

A

new questions are developed as it goes along

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15
Q

what is a pro/con of non structured interview?

A

+ gains more detailed info

- spontaneous questions may lack objectivity

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