UNIT 4: Sport in Society Flashcards
(41 cards)
sport in society refers to how sport interacts with social norms, values, institutions, and issues such as… (5)
identity and belonging
national pride
social class and access
who can afford to participate
gender and equality
women’s vs men’s
race and inclusion
campaigns
politics and power
propaganda
define society
a group of people who share a common culture, institution and way of life
in sport, society…
shapes how sport is organised, who has access to it, and what values are promoted
define socialisation
the lifelong process of learning the norms, values, behaviour and culture of your society
in sport, socialisation…
includes learning team work, fair play, and respect through participation
define social control
the ways in which behaviour is regulated within society ; often through laws, norms or expectations
in sport, social control includes…
rules, referees, and governing bodies help enforce acceptable behaviour and discourage deviance
define culture
the shared beliefs, customs, values, and behaviours of a group of people
in sport, culture includes…
national traditions
define social institutions
structured and organised systems within society that influence behaviour and contribute to social order
in sport, social institutions include…
family, religion, education, government
how many main roles does sport play within the areas of society?
four
sport and its role in different areas of society (4)
- health
- leisure
- business
- entertainment
THE ROLES OF SPORT: HEALTH (4)
contributes to physical, mental, and emotional health by encouraging active lifestyles
- reduces risk of lifestyle diseases
- improves mental wellbeing and reduces stress and anxiety
- enhances self esteem and social inclusion
examples of how sport plays a significant role in the health sector (2)
NHS and government campaigns like “Change4Life” promote sport for healthier living
Initiatives such as park runs (voluntary sector)
THE ROLES OF SPORT: LEISURE (3)
sport is a major leisure activity for both participants and sectors
- provides enjoyment and escapism from daily life
- creates opportunities for informal and formal participation
examples of how sport plays a significant role in the leisure sector (2)
- community sports clubs and leisure centres offering football, swimming, yoga
- spectating at live matches, watching sports on tv, or engaging through apps
THE ROLE OF SPORT: BUSINESS (3)
a growing global industry that generates revenue and creates employment
- sponsorship, advertisement, ticket sales, broadcasting rights
- employment in coaching, sport science, physiotherapy, event management
examples of how sport plays a significant role in the business sector (2)
- premier league clubs generating millions through sponsorship deals
- major companies using athletes
THE ROLE OF SPORT: ENTERTAINMENT (3)
sport is one of the worlds leading forms of entertainment, accessible across many platforms
- offers drama, excitement, and emotion
- celebrated through live events, highlights, documentaries, video games
examples of how sport plays a significant role in the entertainment sector (2)
- the olympics or FIFA World Cup broadcast to global audiences
- streaming platforms blending sport in (Netflix, Disney +, Amazon Prime)
define social mobility
the ability of individuals or groups to move within or between social strata in society, particularly in terms of economic or social status ; it can be upward or downward
define commodity
a basic good or service that is interchangeable with other goods of the same type
athletes, events, or sporting goods that are marketed and commercialised
what are the benefits of sport from a government perspective? (7)
promote their political ideologies
use for “soft power,” political messaging or diplomacy
shop window effect
the use of major sporting events to showcase a country to the world in the best possible light
sports-washing
the use of sport to redirect public attention away from unethical conduct ; ‘washing’ away poor publicity
health promotion
investment to reduce obesity and improve mental health
infrastructure benefits
economic benefits
social integration