Week 1 Flashcards
(24 cards)
What is Digital Advertising?
Process of advertising using any promotional material through online platforms/digital channels such as social media, search engines, websites, apps.
Digital advertising allows brands to tell their story through text, images, and video.
How does digital advertising differ from traditional advertising?
Digital advertising is more universal and flexible, allowing for ongoing conversations with customers rather than creating noise that distracts from content.
Digital ads can be integrated into the platforms that buyers frequent.
Why is digital advertising critical in today’s landscape?
It is essential in the multi-channel, multi-device environment where consumers are constantly engaged online.
Digital advertising helps brands stay relevant to their audience.
What are the three reasons for a digital-first approach?
- People are constantly on digital channels
- Greater targeting abilities
- Access to customer data/information
What does lead generation refer to?
The initiation of consumer interest or inquiry into a product or service.
Lead generation should be a priority in digital marketing plans.
What is the first step in finding clients or attendees?
Identify your target audience.
Researching your audience helps create a clear picture of who they are.
What is the second step in continuing to find clients or attendees?
Develop a plan to promote your business using effective marketing methods.
Examples include informational websites, blogs, social media, and paid campaign advertising.
What should you create to keep clients engaged?
Create a marketing funnel that collects contact information and distributes material.
The funnel involves directing prospects to a landing page for contact info in exchange for value.
What are assets in digital advertising?
Items/creative/pieces of information that help promote through digital or traditional advertising.
Preparing the right assets is crucial for effective advertising.
What factors influence asset development?
- What you are promoting
- Budget
- Target audience
- Timeline
- Client requests
Is it acceptable to share your files with peers?
No, do not share your files. Peer reviews are okay, but copying or stealing information is considered cheating.
Academic integrity is crucial in maintaining originality.
What is the purpose of the marketing funnel?
To funnel prospects to a standard form or landing page that encourages sharing contact information.
This process often includes offering a perceived value incentive.
What is perceived value in marketing?
The benefit a customer values higher than a product’s function.
Example: A customer buys a drill not for the drill itself but for its ability to help build.
What is crucial for the success of advertising your event/business/service?
Understanding the needs of your clients
Knowing your audience helps tailor your advertising efforts effectively.
What is essential to ensure after successfully promoting an event?
Customer/Attendee Satisfaction
Satisfied attendees are likely to return for future events and recommend them to others.
What factor is crucial for future development and planning of new events?
Attendee Satisfaction
Feedback from attendees can guide improvements and innovations for future events.
How can you figure out if your attendees were happy?
Follow up emails, Google reviews, general event atmosphere, new client bookings, survey
These methods help assess attendee satisfaction and areas for improvement.
What are some benefits of conducting a survey?
- Gathering feedback (general & emotional)
- Gathering direct data
- Instant feedback
- Cost effective
- Easy to build and implement
- Allows you to funnel or direct them through specific questions
Surveys provide valuable insights that can improve future events.
Surveys can help you plan future events and assist with what?
Your current event
Feedback from surveys can inform adjustments to enhance attendee experiences.
What can surveys improve regarding your marketing strategies?
Improve your marketing and promoting strategies
Understanding attendee preferences can optimize future marketing efforts.
What does conducting surveys allow you to continue to build?
Customer relations
Ongoing engagement with customers fosters loyalty and trust.
What does asking for feedback show your customers?
You care about them and are generally interested in their feedback
This perception can enhance customer loyalty and satisfaction.
What should you consider before creating a survey?
- How would you create a survey?
- How would you deliver the survey?
- What questions would you ask?
- How would you ask those questions?
- Are you using a funnel?
Planning these aspects is vital for effective survey implementation.
What are some popular online survey platforms?
- Survey Monkey
- Typeform
- Google Forms
- JotForm
These platforms offer user-friendly interfaces for survey creation.
