Week 4

Question 1

What is social media?

Answer 1

Websites and applications designed to allow people to share content quickly, efficiently, and in real-time.

Question 2

How has the accessibility of social media changed?

Answer 2

Originally accessed through computers, it is now widely accessed from smartphones.

Question 3

What is the purpose of using a hash symbol on social media?

Answer 3

It groups content together to see who is sharing the same content.

Question 4

True or False: Hashtags are still effective for engagement in 2025.

Answer 4

True

Question 5

What is required for success with hashtags?

Answer 5

Some SEO skill to reach the right audience.

Question 6

What is a limitation of social media platforms?

Answer 6

They have rules or regulations on the content that can be posted and shared.

Question 7

What did Meta do regarding COVID-19 content?

Answer 7

Initially allowed advertising health and safety equipment, then imposed restrictions on capitalizing off the pandemic.

Question 8

What is the significance of Meta’s move to community notes?

Answer 8

It reflects a shift towards free expression and less reliance on third-party fact-checkers.

Question 9

What is a common feature of social media platforms?

Answer 9

A sign-up process to create an account with a username and password.

Question 10

How do algorithms influence social media feeds?

Answer 10

They show content based on user data or profile information related to user interests.

Question 11

What are the four types of social media?

Answer 11

• Social Networks
• Media Networks
• Discussion Networks
• Review Networks

Question 12

What do social networks specialize in?

Answer 12

Connecting and exchanging thoughts, ideas, and content with other users.

Question 13

Which platforms are examples of media networks?

Answer 13

• Instagram
• YouTube
• TikTok

Question 14

What is the focus of discussion networks?

Answer 14

Engaging in conversations by posting messages, asking questions, and responding to others.

Question 15

What do review networks add to user reviews?

Answer 15

Social media aspects that allow interaction between users and businesses.

Question 16

How should businesses approach social media?

Answer 16

Give it the proper attention and budget as with any other part of the business.

Question 17

What should businesses consider about user attention spans?

Answer 17

Users have short attention spans, so posts must be engaging and relevant.

Question 18

What is crucial for active social media presence?

Answer 18

Being active on selected platforms rather than creating accounts on all available ones.

Question 19

What should businesses focus on when communicating on social media?

Answer 19

Talk about what is important to the audience rather than just promoting themselves.

Question 20

What are the top 7 social media platforms?

Answer 20

• Instagram
• YouTube
• Facebook
• X (formerly Twitter)
• TikTok
• Pinterest
• Snapchat

Question 21

What is significant about Facebook’s user base?

Answer 21

Over 3 billion people use it monthly, making it the largest social networking site.

Question 22

Which demographics should prioritize Facebook?

Answer 22

Young adults and adults with engaging visual or video content.

Question 23

What is TikTok known for?

Answer 23

A short-form video-sharing app that allows users to create and share videos between 15 seconds and 10 minutes long.

Question 24

What is the key demographic for TikTok users in the U.S.?

Answer 24

About 47.4% are aged 10-29.

Question 25

What should businesses focus on when using TikTok?

Answer 25

Entertaining content that does not overly promote products or services.

Question 26

What types of content can be shared on Instagram?

Answer 26

* Photos * Videos * Stories * Reels * Live videos

Question 27

What is crucial for success on Instagram?

Answer 27

Prioritizing engagement above all else.

Question 28

Fill in the blank: The algorithm on Facebook prioritizes content that sparks _______.

Answer 28

[conversations and meaningful interactions]

Question 29

What type of content do users frequently share on social media?

Answer 29

User-generated content ## Footnote This includes photos, videos, and posts where users tag brands.

Question 30

What does the Instagram algorithm prioritize?

Answer 30

Engagement ## Footnote Engagement is considered above all else in the Instagram algorithm.

Question 31

Who should prioritize using Instagram?

Answer 31

Businesses targeting audiences under 40, lifestyle, e-commerce, or photography sectors ## Footnote Instagram is particularly effective for these demographics.

Question 32

What is YouTube known for?

Answer 32

A video-sharing platform where users watch a billion hours of videos daily ## Footnote YouTube is often referred to as the second largest search engine after Google.

Question 33

What is essential for success on YouTube?

Answer 33

A strong SEO strategy and understanding of the YouTube algorithm ## Footnote This includes A/B testing for thumbnails and titles.

Question 34

Who should prioritize using YouTube?

Answer 34

Businesses targeting audiences below 50 who consume video content for education or entertainment ## Footnote Video marketing is crucial for these businesses.

Question 35

What is Pinterest primarily used for?

Answer 35

Inspiration and discovering new products and ideas ## Footnote Users can pin photos that link to various online content.

Question 36

What is a significant advantage of Pinterest for users?

Answer 36

Pinterest users are 7x more likely to purchase products they've pinned ## Footnote This makes it a powerful platform for driving traffic to websites.

Question 37

Who should prioritize using Pinterest?

Answer 37

Businesses related to lifestyle, fashion, decorating, or DIY, targeting predominantly adult women ## Footnote Pinterest is particularly effective for these niches.

Question 38

What is the reported range of monthly active users on X (formerly Twitter)?

Answer 38

335 million to 666 million ## Footnote This platform emphasizes real-time information sharing.

Question 39

What is a key feature of X's content format?

Answer 39

Posts are limited to 280 characters ## Footnote This encourages concise communication.

Question 40

What percentage of social customer service requests occur on Twitter?

Answer 40

More than 80% ## Footnote This highlights Twitter's role as a customer service channel.

Question 41

Who should prioritize using X?

Answer 41

Brands targeting mature males aged 30 to 60 ## Footnote This demographic skews heavily towards this age range.

Question 42

What type of content should brands experiment with on X?

Answer 42

A combination of educational videos, gripping visuals, and discussion threads ## Footnote This variety can engage users effectively.

Question 43

What is Snapchat primarily focused on?

Answer 43

Photos and short videos shared between friends ## Footnote It popularized the vertical video format.

Question 44

What demographic primarily uses Snapchat?

Answer 44

69% of U.S. teens ## Footnote This indicates Snapchat's strong appeal among younger audiences.

Question 45

Who should prioritize using Snapchat?

Answer 45

Brands aiming to reach a young audience with engaging, bite-sized video content ## Footnote Content should focus on entertainment.

Question 46

What is a general guideline for social media marketing?

Answer 46

Research who and where your audience frequents ## Footnote This ensures targeted and effective marketing.

Question 47

What is the goal of the Red Shoe Gala event?

Answer 47

Generate ticket purchases for a fundraising event benefiting critically ill children ## Footnote The event features food, entertainment, and auctions.

Question 48

What demographic is targeted for the Red Shoe Gala marketing?

Answer 48

High-income men and women aged 30+ in London, Ontario, and surrounding areas ## Footnote They may be interested in philanthropy or community involvement.