Week 5 Flashcards
(33 cards)
What is essential for effective social media content and strategy?
Effective content and effective strategies
You can’t have one without the other.
What must you do to turn your fans into followers?
Be active on all of your channels all of the time.
What should you identify to help shape your social media strategy?
Specific goals.
What are the general steps to help you reach your social media goals?
Set up content goals, align marketing goals, review performance, create a content calendar.
What is the ‘No One Size Fits All’ approach in social media strategy?
Success depends on your unique strategy based on industry, categories, and audience.
What does the SMART criteria stand for in goal setting?
Specific, Measurable, Achievable, Relevant, Timebound.
What is an example of a specific goal using the SMART criteria?
Increase mailing list sign-ups by 10% by the end of Q2.
What should you do after executing a beginning plan?
Review what posts performed best and what didn’t.
What is the second largest reason consumers unfollow brands on social media?
Irrelevant posts.
What is the purpose of building a content calendar?
To visualize and organize social media content strategy.
What is recommended for maximizing the effectiveness of social media posts?
Review data, follow trends, listen to your audience.
What are the best days to post on social media?
Tuesday, Wednesday, and Thursday.
What are the worst times to post on social media?
Late at night (past 10 PM) and early morning (before 9 AM).
What should be included on blogs or articles to enhance sharing?
‘Share’ buttons.
What are meaningful metrics to track in social media?
Views, Clicks, Comments, Shares, Reach.
What does ROI stand for in social media metrics?
Return on Investment.
How is ROAS calculated?
Amount gained from ads / Amount spent on ads x 100.
What is the importance of measuring your results in social media?
It helps in creating a strategy with longevity.
What should you analyze monthly to optimize your social media content?
Content performance and variables affecting it.
What is the purpose of engagement on social media?
To keep your audience engaged by encouraging interaction.
What can help distribute your content effectively?
Networking with bloggers and content creators.
Fill in the blank: Your social media strategy is more than just what, how, and where you post; it also involves how to ______ your content.
distribute.
What does ROAS stand for?
Return on Ad Spend
ROAS is a metric used to measure the effectiveness of advertising campaigns.
What can the ROAS formula be used to calculate?
Conversions, impressions, clicks, engagements, etc.
The ROAS calculation can apply to various key performance indicators beyond just conversions.
