Week 2 Flashcards
(19 cards)
What is the main theme of the document?
Digital advertising transformation and future progression
The document discusses the evolution and current state of digital advertising.
Who prepared the content of this module?
Professor Lisa Kelly
Contact: lmkelly@fanshaweonline.ca
What is the significance of testing in digital advertising?
What worked yesterday may not work tomorrow
Emphasizes the need for continuous experimentation.
What are search ads?
Method of placing online advertisements on web pages that show results from search engine queries
These ads appear on the SERP (Search Engine Results Page).
What is the name of Google’s advertising system?
Google Ads
Formerly known as Google AdWords.
How do advertisers use Google Ads?
Advertisers bid on certain keywords for their ads to appear in search results
This system generates revenue for Google through clicks.
What was a challenge faced by companies in the mid-2000s in digital advertising?
Companies had to come up with innovative and creative ways to integrate their content
Competition led to the need for unique advertising strategies.
What type of ads did Facebook initially incorporate?
Display ads
Facebook evolved to use targeted ads based on user interests and demographics.
What are some disliked types of digital ads?
Modal ads, ads that reorganize content, autoplaying ads
Modal ads block interaction until closed by the user.
True or False: It is getting easier to capture audience attention in digital advertising.
False
It is becoming harder to engage audiences.
What mindset is suggested for staying relevant in digital advertising?
Sink or swim attitude
Emphasizes continuous learning and adaptation to new technologies.
What is the importance of understanding digital advertising?
To reach the necessary audience for events or services to be successful
Basic knowledge can help in effective marketing.
What can hinder the success of an event?
Incorrect target market, improper social channels, inconsistent branding
Other factors include confusing content and inadequate engagement.
What is essential for customer satisfaction?
Understanding if attendees, customers, and clients are happy
Tracking feedback is crucial for improving future efforts.
Fill in the blank: Digital advertising requires _______ to be successful.
[new strategies]
Continuous creativity and adaptation are necessary.
What should marketers do to involve their audience?
Give them perceived value and involve them in the process
This can enhance engagement and satisfaction.
What has disrupted regular communal habits?
Current difficult times
This affects how people stay connected.
What is the goal in planning a gala for fundraising?
Minimum of 300 attendees and raise $10,000
Clear objectives help guide advertising strategies.
What is a key factor in understanding customer satisfaction?
Tracking, documenting, and recording feedback
This helps identify what went wrong in marketing efforts.
