Week 3 Flashcards
(21 cards)
What is branding?
A marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to a company.
Why is branding important?
It distinguishes a company from competitors and creates a memorable impression on consumers.
What can branding help customers know?
What level of service they can expect from the company.
What does having a brand allow you to do?
Set yourself apart from the competition and lock in clients.
What are some elements needed to create a successful brand?
- Advertising
- Promo Materials
- Reputation
- Customer Service
- Logo + Design
What percentage of customers stay loyal to brands that share the same values?
89%
How much can color improve brand recognition?
By 80%
What is brand identity?
The ‘face’ of a brand, representing the visual aspects such as logo and messaging.
What is the importance of consistency in brand identity?
It reinforces the emotions and messaging of the brand identity.
What are the 7 main design elements for creating a brand identity?
- Clear Brand Purpose
- Engaging Brand Personality
- Great Colour Choices
- Market Research
- Intriguing Logo
- Good Typography
- On-Brand Assets
What is a brand persona?
The personification of a company, including its goals and how it wants to present itself to customers.
How do brand identity and brand persona differ?
- Brand Identity: Elements created to portray an image to the audience
- Brand Persona: Characteristics and emotions the audience associates with the brand.
Fill in the blank: ______ is crucial for knowing your audience.
[Market Research]
True or False: A strong brand can increase a business’s value in their industry.
True
What are the benefits of a strong brand for employees?
Creates a sense of security and belonging, leading to more dedication and commitment.
What is the impact of branding on business?
It can drive more business and increase awareness.
What should you consider when creating a logo?
It should lead the way and make a significant impact.
What does investing in brand identity involve?
Creating a brand identity package and using a style guide.
What is the role of typography in branding?
Fonts are powerful and should not be underestimated.
What is the significance of a brand’s tone?
It needs to be consistent across all channels of advertising.
What do brand personas represent?
The key aspects of a company, business, or service.
