Week 1 - CDMP/Segmentation strategies

Question 1

What are the three issues of the consumption process

Answer 1

Pre consumption issues
Consumption issues
Post consumption issues

Question 2

What is symbolic value

Answer 2

The meaning a consumer attaches to a good or possession to influence and participate in the social world

Question 3

What is concreate value

Answer 3

consumers wish to concreate value through active involvement during the process

Question 4

What is crowdsourcing

Answer 4

Where consumers become involved in ventures such as fundraising and even manufacturing

Question 5

What are the four ps

Answer 5

Price
Promotion
Place
Product

Question 6

What is market segmentation

Answer 6

the process of dividing a market into distinct groups with common needs and charteristics

Question 7

What are the six segmentation strategies

Answer 7

Benefits
User related
Georgaphy
Psychological/lifestyle
Sociocultural
Demographic

Question 8

what are the two ways consumers have impact on marketing

Answer 8

• Consumer backlash
• Consumers

Question 9

What are the four types of value in the consumer behaviour process

Answer 9

Value in use
Cocreate Value
Symbolic value
Crowdsource

Question 10

Who is a consumer

Answer 10

a person who identifies a need, want or desire, makes a purchase and then disposes of the product

Question 11

What are the stages of the CDMP

Answer 11

Problem recognition
Informations search
Evaluation of Alternatives
Product Choice
Post-Purchase outcomes