Week 11 - Culture, Consumption and Innovation Flashcards
(27 cards)
1
Q
What is consumer culture theory
A
- marketers and consumers co-create and influence the market through their behaviour
- consumers enagge in co-creative activities that reconfigure the market
- consumers also influence the market with what products they consume
2
Q
What are the three functional areas of cultural systems
A
- Ideaology
- Social structure
- Ecology
3
Q
What are enacted norms
A
- explicitly decided on rule
- good or bad
4
Q
What are crescive norms
A
- norms embedded in a culture and only discovered through interaction with other members of that culture
5
Q
What are the three crescive norms
A
- custom
- more
- conventions
6
Q
What does custom norms mean
A
- a norm handed down from the past that controls basic behaviours
7
Q
What are more norms
A
- customs with a strong moral overtone
- often involves a taboo or forbidden behaviour
8
Q
What are convention norms
A
- norms regarding the conduct of everyday life
- subtleties of consumer behaviour
9
Q
What is sacred consumption
A
- involves objects and events that are set apart from normal activities and are treated with some degree of respect or awe
10
Q
What is profane consumption
A
- involves consumer objects and events that are ordinary, everyday objects and events that do not share the specialness of sacred ones
11
Q
How does the movement of meaning work
A
- Cultural values and symbols —> Consumer goods –> indivdual consumer
12
Q
What is sacralisation
A
- when ordinary objects, events and even people take on sacred meaning within a culture
13
Q
What is desacralisation
A
- when a sacred item or symbol is removed from its special place or is duplicated in mass quantities
14
Q
What is the culture production system
A
- the set of individuals and organisations responsible for creating and marketing a cultural product
15
Q
What are the three components of a culture production system
A
- Creative subsystem
- Managerial subsystem
- Communications subsystem
16
Q
What are myths
A
- is a story containing symbolic elements that represent the shared emotions and ideals of a culture
17
Q
What are rituals
A
- a set of multiple, symbolic behaviours that occur in a fixed sequence and tend to be repeated periodically
18
Q
What are ritual artefacts
A
- items needed to perform rituals e.g birthday candles
19
Q
What are the four types of ritual experiences
A
- Cosmology (religion)
- Culture values (rites of passage)
- Group learning (civic, group, family)
- Individual aims and emotions (personal)
20
Q
What are the three stages of gift giving
A
- Gestation (motivation)
- Presentation (give gift)
- Reformulation stage (bonding, reciprocation)
21
Q
What are divestment rituals
A
- how consumers gradually distance themselves from things they treasure so they can sell them or give them away
22
Q
What are the three phases of rite of passage
A
- Seperation (from old status)
- Liminality (middle of transition)
- Aggregation (enter new status)
23
Q
What is role acquisition function
A
- evolving into a new role
24
Q
What is diffusion of innovation
A
- refers to the process whereby a new product, service or idea spreads through a population
25
What are the two behavioural demands of innovation
- Continuous innovation
- Dynamically continuous innovation
26
What is continuous innovation
- refers to a modification of an existing product
27
Dynamically continuous innovation
- A more pronounced change in an existing product
