Week 12 - Ethics, dark side of consumer behaviour

Question 1

What is marketspace

Answer 1

• when companies call the shots and decide what they want their consumers to know and do

Question 2

What is consumerspace

Answer 2

• a marketing environment where customers act as partners with companies to decide what the marketplace will offer

Question 3

What is consumer activism

Answer 3

• consumers become activists when they promote the rights, consciousness and interests of consumers

Question 4

What is culture jamming

Answer 4

• a strategy to disrupt efforts by the corporate world to dominate our cultural landscape

Question 5

what are business ethics

Answer 5

• rules of conduct that guide actions in the marketplace

Question 6

What are the two approaches to business ethics

Answer 6

• denotology
• teleology

Question 7

What is the denotology approach

Answer 7

• actions are based off obligations and if they are good

Question 8

what is the teleology approach

Answer 8

• actions are right or wrong based on their consequences

Question 9

what is public policy and consumerism

Answer 9

• Many state and federal government agencies oversee consumer related activites

Question 10

What are Corporate Social Responsibilities

Answer 10

• the process that encourages organistions to make a positive impact on the various stakeholders in their community including consumers, employees and the environment

Question 11

What is cause marekting

Answer 11

• startegy that aligns a company or brand with a cause to generate bsuiness and societal benefits

Question 12

What is social marketing

Answer 12

• Develops and applies marketing concepts to influence behaviours that benefit indivduals and society

Question 13

what is the tripple bottom line

Answer 13

• straegy strives to maximise financial, social and environmental return

Question 14

What is green marketing

Answer 14

• strategy involving an emphasis on protecting the natural environment

Question 15

What is green washing

Answer 15

• occurs when companies make false or exaggerated claims about how environmentally friendly their products are

Question 16

what is deviant consumer behaviour

Answer 16

• actions that violate the accepted behaviour in a consumer context and result in harm for other customers or the organisation

Question 17

What are the two types of consumer terroism

Answer 17

• Bioterrorism
• Cyberterrorism

Question 18

What is bioterrorism

Answer 18

• disrupting a nations food supply to create economic havoc