Week 3 Perception Learning and Memory

Question 1

What are the three steps of the perceptual process

Answer 1

• exposure
• attention
• interpretation

Question 2

What is perceptual vigilance

Answer 2

consumers mire likely to be aware of stimuli that relate to their current needs

Question 3

what is adaption

Answer 3

the degree to which consumers notice a stimulus over time

Question 4

What is perceptual defence

Answer 4

people see what they want to see

Question 5

What is a sensory threshold

Answer 5

• the point at which a stimuli is strong enough to make a conscious impact in a persons awareness

Question 6

What is an absolute threshold

Answer 6

• the minimum amount of simultation that can be detected on a sesnory channel

Question 7

What is a differential threshold

Answer 7

• the ability of a sesnory system to detect changes or difference between two stimuli

Question 8

What is webers law

Answer 8

• Just noticeable difference

Question 9

What is guerrilla marketing

Answer 9

creative, outrageous, marketing technique e.g flash mobs

Question 10

What is interpretation

Answer 10

the meaning we assingn to sensory stimuli

Question 11

Whats interpretational bias

Answer 11

it is up to us to determine the meaning based on our experiences, expectations and needs

Question 12

What is the gestalt principle

Answer 12

• a stimulus will be interpretaed based on its assumed relationship with other events, sensations or imgaes
• the whole is greater than the sum of its parts

Question 13

What are the three points of gestalt principle

Answer 13

• figure and ground
• grouping
• closure principle