Week 2 - Nestle case study Flashcards
(5 cards)
1
Q
What was the Nestlé Baby Milk Scandal about?
A
Nestlé was accused of unethically marketing baby formula in developing countries as better than breastfeeding.
2
Q
Why was Nestlé’s marketing considered harmful?
A
It discouraged breastfeeding, led to formula dependency, and put babies at risk due to unsafe water and poor nutrition.
3
Q
What were the consequences of Nestlé’s actions?
A
Malnutrition, disease, and infant deaths in poor communities.
4
Q
What global response followed the scandal?
A
Boycotts and the creation of the WHO International Code of Marketing of Breast-milk Substitutes in 1981.
5
Q
Why is the Nestlé case important in business ethics?
A
It shows the dangers of unethical marketing and the need for corporate responsibility, especially in vulnerable populations.
