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Communications Readings > Week 4: Informing and Persuading > Flashcards

Week 4: Informing and Persuading Flashcards

1
Q

2 types of presentations.

A
  • formal presentation

- opportunity presentation

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2
Q

2 general purposes of a presentation.

A
  • to inform

- to persuade

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3
Q

What are the 3 persuasive appeals? Explain.

A
  • ethos: credibility
  • logos: logical
  • pathos: passion and emotion
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4
Q

5 types of reasoning. Explain.

A
  • Inductive: General conclusion
  • Casual: cause and effect
  • Deductive: americans want to lose weight, our product has weight loss, so americans will buy it
  • Analogical: Compare
  • Cognitive Dissonance: guilt trip
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5
Q

What does KEYS stand for?

A

Know yourself
Evaluate the professional context
Your communication interaction occurs
Step back and reflect

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Communications Readings (12 decks)

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