Week 7. Lecture 11

Question 1

What is the elaboration likelihood model of persuasion(ELM)?

Answer 1

It is designed to help explain how health messages, aimed at changing attitudes, are
received, processed, and retained by people.

Question 2

How are attitudes formed in the ELM model?

Answer 2

Form from two routes of persuasion from peripheral or central

Question 3

What does elaboration refer to?

Answer 3

the amount of cognitive processing related to the type of route

Question 4

What are peripheral routes?

Answer 4

require minimal thought, rely on superficial cues and tend to not have long lasting impacts on attitudes

Question 5

What are central routes?

Answer 5

Involve thoughtful consideration and typically lead to long lasting
changes in attitudes.

Question 6

What is the Information-Motivation-Behavioral Skills Model(IMB)?

Answer 6

Behavior determined by information, motivation, and behavioral skill

Question 7

What is information in the IMB model?

Answer 7

Information include both formal and informal sources.

Question 8

What is motivation in the IMB model?

Answer 8

includes both personal and social motivations to act

Question 9

What is the behavioral skill in the IMB model?

Answer 9

Behavioral skill or self-efficacy to act on information and motivation

Question 10

What is used in IMB?

Answer 10

Research methods to determine information deficits, motivations, and behavioral skills in a population

Question 11

What is the Transtheoretical Model(TTM)?

Answer 11

An integrative framework for understanding how individuals and populations progress toward adopting and maintaining health behavior change for optimal health

Question 12

What are the 4 major constructs in the transtheoretical model?

Answer 12

1. stages of change
2. processes of change
3. self efficacy
4. decisional balance

Question 13

What is initial application in TTM?

Answer 13

psychotherapy

Question 14

What is other application in TTM?

Answer 14

alcohol abuse, weight control, and smoking cessation

Question 15

What is the Precaution Adoption Process Model(PAPM)?

Answer 15

explains how people come to the decision to take action,
& how they translate that decision to action

Question 16

When is PAPM most useful?

Answer 16

Most useful when a deliberate action is required, e.g., screening or
immunization

Question 17

What are some interpersonal theories?

Answer 17

1. SCT
2. Social Network Theory
3. Social Capital Theory

Question 18

What is the definition of interpersonal theories?

Answer 18

Theories that “assume individuals exist
within, and are influenced by, a social environment.

Question 19

What are example of interpersonal theory/levels?

Answer 19

1. social learning
2. social network
3. social capital

Question 20

What is Social Cognitive Theory (SCT)?

Answer 20

SCT describes learning as a reciprocal interaction among an individual’s environment, cognitive processes, and behavior

Question 21

What is true about SCT?

Answer 21

People are thinkers; expectations of consequences and reinforcement contributes to learning

Question 22

What are types of reinforcement in SCT?

Answer 22

Direct reinforcement (reward/punishment) and vicarious reinforcement(observational/social learning

Question 23

What is behavior capability in SCT?

Answer 23

knowledge and skills needed to change

Question 24

What are expectations in SCT?

Answer 24

beliefs about likely outcomes

Question 25

What expectancies in SCT?

Answer 25

values people place on expected outcomes

Question 26

What is reciprocal determinism in SCT?

Answer 26

bi-directional change

Question 26

What are reinforcements in SCT?

Answer 26

response to behavior that improves chances of behavior

Question 27

What is locus of control in SCT?

Answer 27

control over reinforcements

Question 28

What is self control or self regulation in SCT?

Answer 28

control over ones behavior

Question 29

What is emotional coping response in SCT?

Answer 29

ability to deal with sources of anxiety

Question 30

What is self efficacy in SCT?

Answer 30

confidence in ability to perform certain task

Question 31

What is Social Network Theory?

Answer 31

Web of social relationships that surround people. Social epidemiological observational studies clearly document the beneficial effects of supportive networks on health status. More of a model.

Question 32

What is social capital theory?

Answer 32

The relationships and structures within a community, such as civic participation, networks, norms of reciprocity, and trust, that promote cooperation of mutual benefit. More of a model

Question 33

What is bridging in capital theory?

Answer 33

type that brings together previously unconnected people (coalitions)

Question 33

What is bonding in capital theory?

Answer 33

type that brings people together (religion, club membership)

Question 34

What is linking in capital theory?

Answer 34

type that brings people together across hierarchal social strata (boss and employee collaboration)

Question 35

What are community theories? What does it include?

Answer 35

1. institutional(rules & regulations) 2. community(social networks & norms) 3. public policy(legislation)

Question 36

What are some examples of community theories?

Answer 36

1. Diffusion Innovations Theory 2. Community Readiness Model

Question 37

What is diffusion innovations theory(DIF)?

Answer 37

This theory provides an explanation for the diffusion of innovations (something new) in populations. It explains the pattern of adoption of the innovations

Question 38

What are consumers called in the DIF theory?

Answer 38

adopters

Question 39

Question 40

What is the community readiness model(CRM)?

Answer 40

A stage model for communities. Like individuals, communities are at various stages of readiness for change

Question 41

What is the community readiness model used for initially?

Answer 41

developed to deal with alcohol and drug abuse