Williams 2008 Flashcards
(4 cards)
What were the findings of the Williams 2008 study?
People who held a cold item(whether it be coffee or ice pad), were more likely to choose a gift for themselves. Those who held something that was hot, were more likely to choose something for a friend.
What was the role of the confederate in the study?
In the first study, they were set up as a random person that would ask the participants to hold the cup of coffee. The second study, the confederate was blind to the study and only asked people to pick an item.
What were the methods to manipulate warmth in each study?
In the first study, they used hot coffee and warm words in the rewards. In the second study, they used the hot pad and the final question as a manipulation check to ask how hot the pad was.
What was the reason for the study replication?
It was done to rule out that people are more happy about hot or cold coffee. Also, it was to eliminate the halo effect or general mood.
