Zoella Flashcards
(21 cards)
when did she begin her youtube career?
2009
how many subscribers does she have? how many insta followers does she have?
1.1 million
9.2 million
what is the name of her partner? how many kids do they have?
Alfie Deyes
2 kids
what is the name of her second youtube channel?
MoreZoella
what is her youtube and instagram content about?
family, food, fashion
what is the name of her merch brand? when did she create it? who with?
Sugg Life
2016
Brother Joe
what is her website? tell me about it
www.zoella.co.uk
- easy to navigate
- feminine, pastel
- rage of topics to appeal to wide audience; style, beauty, lifestyle, recipes, books, sex and health
- section called shop zoella
how is she associated with charities?
She is an ambassador for MIND
She was part of 2014 Band Aid
She was on 2014 comic relief Bake Off
what is a ‘prosumer’
An individual who both consumes and produces media content. They actively participate in the creation, distribution, and discussion of media.
Creating content by commenting on existing content
what are some problem with online participatory media?
Aspirational narratives - gives audiences false hope due to their unobtainable lifestyles - mental health concerns
High energy lifestyles arent realistic
Virtue signalling - not necessarily real
No regulation - anyone can do or say anything, lack of safeguarding
what is meant by virtue signalling?
when people post content to suggest how good they are and that they have a strong moral compass
how does livingstone and lunts regulation theory relate to the product
OPM has limited regulation and safeguarding
Self regulation like parental controls - zoella comes across as family friendly
self regulation of her own content - no political leanings, no strong themes, no sexualisation
how does butlers gender performativity theory relate to the product
zoella constructs a stereotypical female identity - influences and manipulates her young audience to follow these hegemonic stereotypes
how does gauntletts identity theory relate to the product?
Young audiences may use her videos to construct their own identities
Audiences may take inspo from zoe and alfies perfect relationship
how does gilroys post colonialism theory relate to the product
by presenting only white ideals of beauty in her videos, zoella is effectively symbolically annihilating representation of black and ethnic minority voices
how does curran and seatons theory relate to the product?
she uses algorithmically appropraite and effective titles in her videos in order to maximise advertising revenue and attract larger audiences
how does hesmodnhalghs cultural industries theory relate to the product?
she works independently in a small group - her business endeavours are vertically and horizontally integrated, with all forms of production and distribution under her control
how does gerbners cultivation theory relate?
her stereotypical ‘feminine’ content (makeup, fashion etc) reinforces certain hegemonic standards of female beauty and the idea that in order to be successful, a woman has to look nice
hoes does jenkins fandom theory relate
range of zoella fan videos exist, allowing audiences the opportunity to express their love for their idol
how does shirkys end of audience relate to the product
audiences can interact with her media products - comments on her youtube and insta, links on her website, links on her insta where you can find her books, apps and youtube
how does baudrillards postmodernism theory relate?
she has constructed her own hyperreality of her perfect life
