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Consumer Behavior Finals

This class was created by Brainscape user Unknown Unknown. Visit their profile to learn more about the creator.

By: Unknown Unknown
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Decks in this class (12)

Introduction
4 concepts of marketing 1,
3 requirements of marketing 2,
What are examples of things of va...
14  cards
Methods 1
What are the 6 steps of the consu...,
2 types of research design 2,
2 types of conclusive research 3
22  cards
Methods 2
Definition of quantitative resear...,
Characteristics of survey research 2,
Biases that could be found in sur...
17  cards
Methods 3
4 ways x y can be correlated 1,
Definition of experiment 2,
What are independent variables in...
21  cards
Motivation, Ability, and Opportunity
Definition of motivation 1,
3 things that affect motivation 2,
Definition of need 3
31  cards
Exposure & Attention
Definition of exposure 1,
How many ads do you see in a day 2,
Why does exposure matter 3
15  cards
Perception & Comprehension
Perception is 1,
What are the two types of thresho...,
What is the absolute threshold 3
16  cards
Learning, Memory, and Knowledge
What is learning 1,
What are the two types of learning 2,
What is memory 3
43  cards
Attitudes Formation & Change
What is the elaboration likelihoo...,
What are the two routes for elabo...,
Describe central route 3
17  cards
Consumer Attitude Models
Two types of consumer judgments 1,
3 attributes of beliefs 2,
What is the definition of attitude 3
15  cards
Decision Making Process
What are the 5 steps of consumer ...,
What are the two sets of brands t...,
What is regularity 3
32  cards
Social & Cultural Influences on CB
Definition of reference group 1,
Different types of power that gro...,
Different types of groups 3
21  cards

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Consumer Behavior Finals

  • Class purpose General learning

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