Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment...
Ch 11 (Place and Development of Channel Systems), Ch 12 (Distribution Customer Service and Logistics), Ch 13 (Retailers, Wholesalers, and Their Strategy Planning)...
Strategic role of operations management – cost leadership, good/service differentiation, Goods and or services in different industries, Interdependance with other key business functions...