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  • Marketing communication and branding
    Marketing communication and branding

    Marketing communication and branding

    By: Femke Van Pomeren
    Chapter 1 - The IMC foundation, Chapter 2 - Brand management, Chapter 3 - Buyer behavior...
    8
    Decks
    157
    Flashcards
    1
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  • exam pha-1014
    exam pha-1014

    exam pha-1014

    By: Mathilde Bujold Samson
    Cours 7 BACTÉRIOLOGIE 1 : STRUCTURE, Cours 7 BACTÉRIOLOGIE 2 : MÉTABOLISME, Cours 7 BACTÉRIOLOGIE 3 : VIRULENCE...
    25
    Decks
    898
    Flashcards
    11
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  • Advertising
    Advertising

    Advertising

    By: JAY VY ABLOLA
    M1S1: Role Of IMC In The Marketing Process 1, M1S1: Role Of IMC In The Marketing Process 2, M1S1: Role Of IMC In The Marketing Process 3...
    7
    Decks
    116
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    2
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  • exam pha-1014
    exam pha-1014

    exam pha-1014

    By: W Maximoff
    Cours 7 BACTÉRIOLOGIE 1 : STRUCTURE, Cours 7 BACTÉRIOLOGIE 2 : MÉTABOLISME, Cours 7 BACTÉRIOLOGIE 3 : VIRULENCE...
    25
    Decks
    898
    Flashcards
    2
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  • PHA-1014 Pharmacologie ✔
    PHA-1014 Pharmacologie ✔

    PHA-1014 Pharmacologie ✔

    By: Black Panther
    Cours 1 INTRODUCTION À LA PHARMACOLOGIE I, Cours 1 INTRODUCTION À LA PHARMACOLOGIE II, Cours 1 INTRODUCTION À LA PHARMACOLOGIE III...
    56
    Decks
    1,914
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    137
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  • Integrated Marketing Communications (IMC)
    Integrated Marketing Communications (IMC)

    Integrated Marketing Communications (IMC)

    By: Sofia Vilares
    1. IMC Overview & Marketing Objectives, 2. Target Audience Selection, 3. Positioning...
    5
    Decks
    63
    Flashcards
    1
    Learner
  • MRKT 438
    MRKT 438

    MRKT 438

    By: Claire Bent
    Lecture 2: Brand Defined/Why Brands Matter, 3: Brand Challenges and CBBE, 4: Brand Resonance...
    12
    Decks
    390
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    1
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  • 102
    102

    102

    By: Dustin Lenz
    Flow Checklists, Transponder, Navigation...
    29
    Decks
    673
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    36
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  • Year 1 - Introduction to Marketing
    Year 1 - Introduction to Marketing

    Year 1 - Introduction to Marketing

    By: Nana Koranteng
    lesson 1, lesson 2, unit revision lecture...
    15
    Decks
    655
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    1
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  • IMC
    IMC

    IMC

    By: Farrah Enright
    2 Introducing IMC, 3. Macrom class on agencies, 4. cultural branding...
    9
    Decks
    107
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    4
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  • PHA-1014 *kim*
    PHA-1014 *kim*

    PHA-1014 *kim*

    By: Sabrine Khelifi
    Cours S TOXICOLOGIE I, Cours S TOXICOLOGIE II, Cours S TOXICOLOGIE II : VOIES D'EXPOSITION...
    55
    Decks
    1,916
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    1
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  • IMC
    IMC

    IMC

    By: Maël Fedrigo
    Chapter 1 - Introduction to IMC, Chapter 2 - Corporate & Brand Management, Chapter 3 - Buyer behaviors...
    5
    Decks
    122
    Flashcards
    4
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  • PHA-1014 Pharmacologie ✔
    PHA-1014 Pharmacologie ✔

    PHA-1014 Pharmacologie ✔

    By: Dax Decay
    Cours 1 INTRODUCTION À LA PHARMACOLOGIE I, Cours 1 INTRODUCTION À LA PHARMACOLOGIE II, Cours 1 INTRODUCTION À LA PHARMACOLOGIE III...
    56
    Decks
    1,915
    Flashcards
    1
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  • PHA-1014 Pharmacologie ♫
    PHA-1014 Pharmacologie ♫

    PHA-1014 Pharmacologie ♫

    By: 🥸 🕵️
    Cours 1 INTRODUCTION À LA PHARMACOLOGIE I, Cours 1 INTRODUCTION À LA PHARMACOLOGIE II, Cours 1 INTRODUCTION À LA PHARMACOLOGIE III...
    57
    Decks
    1,939
    Flashcards
    5
    Learners
  • MARK 301
    MARK 301

    MARK 301

    By: Alex Nguyen
    Ch. 1 - Intro to Marketing, Ch. 2 - The Marketing Environment, Ch. 3 - Consumer Behaviour...
    14
    Decks
    463
    Flashcards
    1
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  • Brand management
    Brand management

    Brand management

    By: Lachie Ryan
    week 1 - brands, week 2 - customer based brand equity + brand positioning, week 3 - brand resonance + brand value chain...
    11
    Decks
    217
    Flashcards
    13
    Learners
  • Advertising
    Advertising

    Advertising

    By: Christopher Shearer
    Chapter 1 - Advertising and IMC Today, Chapter 2 - Evolution of IMC, Chatper 3 - Regulatory and Economic Aspects...
    8
    Decks
    76
    Flashcards
    3
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  • Enarm
    Enarm

    Enarm

    By: Barbara Soto
    Farmacologia., Diabetes Mellitus Tipo 2 En Pedia, Tx. Quirúrgico De La Dm2 En Adultos Con Imc De 30 - 34.9...
    35
    Decks
    1,104
    Flashcards
    2
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  • Communication marketing
    Communication marketing

    Communication marketing

    By: Maxim Collin
    Introduction, Class 2 - Branding, Class 3 - The Consumer I...
    11
    Decks
    304
    Flashcards
    1
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  • Neurologie et handicap
    Neurologie et handicap

    Neurologie et handicap

    By: Lauriane Wyss
    1 - Introduction / double diagnostic, 2 - Morphologie et physiologie du système nerveux, 3 - Développement et maturation...
    25
    Decks
    488
    Flashcards
    2
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  • MRKT438
    MRKT438

    MRKT438

    By: Matt Gu
    Importance of Brands, Brands vs Products, + TB Chapter 1, Brand Challenges, CBBE, Drivers of Strong Brands, + TB Chapters 2 & 3, Measuring Brand Equity, Driver & Sources of Brand Equity P1, + TB Chapter 10...
    11
    Decks
    256
    Flashcards
    2
    Learners
  • soins infirmiers partiel 3
    soins infirmiers partiel 3

    soins infirmiers partiel 3

    By: Charlotte Mariani
    signes vitaux et oxygénothérapie, APP 1 : le sommeil, APP 1 : le pouls...
    16
    Decks
    214
    Flashcards
    5
    Learners
  • Neuro
    Neuro

    Neuro

    By: Mélina Croizé
    Neuro 1 : anamnèse et objectifs fonctionnels, Neuro 2 : Bilan fonctionnel de la maladie de parkinson, Neuro 11 : sclérose en plaque...
    21
    Decks
    424
    Flashcards
    5
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Phuong Anh Vu
    Chap 1: Marketing, Chap 2: Manage products, services and brands, Chap 3: Developing new products...
    10
    Decks
    162
    Flashcards
    5
    Learners
  • Marketing
    Marketing

    Marketing

    By: Lidy Yang
    Chapter 2 - Digital Marketing, Chapter 5 - Consumer Behaviour, Chapter 6 - Segmentation, Targeting And Positioning...
    10
    Decks
    136
    Flashcards
    4
    Learners
  • Marketing Strategy And Practice
    Marketing Strategy And Practice

    Marketing Strategy And Practice

    By: M B
    Chapter 1, Chapter 2 + Customer Value Proposition + Rediscovering Market Segmentation, Chapter 3+4 + Customer Relationships + Customer Pyramid...
    7
    Decks
    117
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Aaron Huynh
    Product (Lectures 6,7), IMC Sales promotion, Place (Distribution)...
    5
    Decks
    90
    Flashcards
    1
    Learner
  • 2016 CMC
    2016 CMC

    2016 CMC

    By: Nick Quinn
    2016 CMC Chapters, 2016 Chapter 2 - Definitions, 2016 CMC Chapter 1 : Sections...
    6
    Decks
    226
    Flashcards
    1
    Learner
  • EBC 2063
    EBC 2063

    EBC 2063

    By: Julian Lopez-Acosta
    Chapter 1, Chapter 2, Rediscovering Market Segmentation...
    19
    Decks
    89
    Flashcards
    2
    Learners
  • marketing Chapter 14
    marketing Chapter 14

    marketing Chapter 14

    By: Rafael Ernesto Becerra Rojas
    Integrated Marketing communication IMC, Outcome # 1 communications with consumer, Outcome # 2...
    7
    Decks
    65
    Flashcards
    1
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