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  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Wei Kai Khoo
    1. Creating & Capturing Customer Value, 2. Partnering to build customer engagement, value and relationships, 3. Consumer behaviour & consumer culture ...
    12
    Decks
    346
    Flashcards
    1
    Learner
  • Marketing - 1MA3
    Marketing - 1MA3

    Marketing - 1MA3

    By: Carter Jones-Robinson
    Chapter 3 - analyzing market environment, Chapter 4 - Consumer Behaviour, Chapter 5 - Business-to-Business marketing ...
    8
    Decks
    146
    Flashcards
    1
    Learner
  • BMAR 213
    BMAR 213

    BMAR 213

    By: Gundo M
    Chapter 1: Introduction To Marketing, *Chapter 4: Understanding Competition, Chapter 6: Segmentation, Targeting & Positioning ...
    9
    Decks
    180
    Flashcards
    5
    Learners
  • MKTG 201
    MKTG 201

    MKTG 201

    By: Bridger Smart
    1a- Marketing Strategy, 2a- Marketing Environment, 3a- Global Marketing ...
    14
    Decks
    222
    Flashcards
    3
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  • Marketing
    Marketing

    Marketing

    By: Kristen Flores
    Chapter 1: Intro To Marketing, Chapter 2: Marketing Strategy, Chapter 5: Buyer Behavior ...
    4
    Decks
    61
    Flashcards
    2
    Learners
  • MKT 301
    MKT 301

    MKT 301

    By: l l l l
    Chapter 1, Exam 1: 2 sample test, Exam 1 : Chapter 1 ...
    28
    Decks
    350
    Flashcards
    82
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  • MKG5300
    MKG5300

    MKG5300

    By: Léanne Gazaille
    Cours 1 : introduction, Cours 1 : pt2, Cours 2 : L’analyse de l’environnement marketing ...
    9
    Decks
    302
    Flashcards
    1
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  • Social Media
    Social Media

    Social Media

    By: Susanne t
    L1: What is social media marketing?, L2: History, recent developments and ethics, L3: Platforms and network effects ...
    16
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    412
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    2
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  • business
    business

    business

    By: mia Porter
    chapter 1 enterprise and business planning, markets, chapters 1-10 key terms ...
    14
    Decks
    188
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    2
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Greta Kiss
    Unit 1: STRATEGIC MARKETING, Unit 2: MARKETING PLANNING PROCESS, UNIT 3: EXTERNAL AND INTERNAL ANALYSIS ...
    6
    Decks
    77
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    2
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  • A-Level Business Unit 3
    A-Level Business Unit 3

    A-Level Business Unit 3

    By: Adam Bellamy
    Marketing Objectives, Primary Market Research, Secondary Market Research ...
    14
    Decks
    120
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    11
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  • Certificate in Retail and Digital Banking (Cert RDB)
    Certificate in Retail and Digital Banking (Cert RDB)

    Certificate in Retail and Digital Banking (Cert RDB)

    By: Alicia Tse
    1. Retail Banking Customers, 2. Customer Segments and Service Delivery, 3. Customers in a Digital Age ...
    23
    Decks
    1,214
    Flashcards
    12
    Learners
  • Business Comp 1
    Business Comp 1

    Business Comp 1

    By: Mark M
    Business plans, Market sectors, Market segmentation ...
    37
    Decks
    301
    Flashcards
    1
    Learner
  • Marketing and Sales
    Marketing and Sales

    Marketing and Sales

    By: Mara Buse
    Chapter 1 - an overview of marketing, Chapter 4: the Marketing Environment, Chapter 6: Consumer Decision Making ...
    12
    Decks
    416
    Flashcards
    1
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  • MKTG317
    MKTG317

    MKTG317

    By: Unknown Unknown
    Class One: Intro to Foundations, Class Three: Research, Class Two: Marketing Management ...
    12
    Decks
    253
    Flashcards
    1
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  • Buisness Manegment
    Buisness Manegment

    Buisness Manegment

    By: paulina modrzynska
    Market Segmentation, Market Research, The Market mix
    3
    Decks
    18
    Flashcards
    1
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  • MKTG10001
    MKTG10001

    MKTG10001

    By: Janice Tjondro
    Market-Oriented Culture, Relationship Marketing, Consumer Behaviour ...
    10
    Decks
    333
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    1
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  • Business Marketing & Purchasing
    Business Marketing & Purchasing

    Business Marketing & Purchasing

    By: Louise Selin
    Introduction, Buying behaviour & marketing mix in business markets, Sustainability & business relationships ...
    11
    Decks
    115
    Flashcards
    1
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  • AGB310
    AGB310

    AGB310

    By: Roland Sullivan
    Introduction To Agricultural Product or food System, Industry/Market Structure, Coordination, Power & Control, Demand,Supply & Price Determination In The Markets ...
    12
    Decks
    249
    Flashcards
    4
    Learners
  • MART112
    MART112

    MART112

    By: Kenya Jordaan
    L2 Creative Marketing and Storytelling, L3 & 4 Marketing Environment, L5 Consumer Behaviour ...
    20
    Decks
    171
    Flashcards
    1
    Learner
  • MKTG 448
    MKTG 448

    MKTG 448

    By: Stu Diaz
    MKTG 448 Exam 1 - FLASHCARDS - Competitive Strategies in Dynamic Markets, MKTG 448 Exam 1 - FLASHCARDS - Segmentation, Targeting, and Positioning, MKTG 448 Exam 1 - FLASHCARDS - Branding and Brand Management ...
    10
    Decks
    504
    Flashcards
    1
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  • intro to marketing 1
    intro to marketing 1

    intro to marketing 1

    By: chindi unknown
    basics, consumer decision-making, market research ...
    9
    Decks
    118
    Flashcards
    1
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  • B2B
    B2B

    B2B

    By: Deleted Deleted
    Chapter 1 - Understanding Business Marketing, Chapter 2 - Buyer's Behaviour, Chapter 3 - Understanding B2B relationships and network ...
    12
    Decks
    154
    Flashcards
    1
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  • a level business
    a level business

    a level business

    By: ellie burrows
    equations, 1.1 Understanding the Nature and Purpose of business, 1.2 Understanding different business forms ...
    43
    Decks
    911
    Flashcards
    2
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  • fom
    fom

    fom

    By: r 💣
    2 & 3. Marketing Environments & Company and marketing strategy, 4. Major Factors affecting consumer behaviours, 5. Market segmentation ...
    4
    Decks
    21
    Flashcards
    1
    Learner
  • BTEC Buisness
    BTEC Buisness

    BTEC Buisness

    By: Evie Brown
    The promotional mix- pages 1-9, Target markets and segmenting markets- pages 10-13, Financial documents- pages 14-18 ...
    23
    Decks
    382
    Flashcards
    55
    Learners
  • Digital Marketing/ SM Marketing
    Digital Marketing/ SM Marketing

    Digital Marketing/ SM Marketing

    By: Tatiana Lewis
    SMM: Target audience segmentation & SM Branding, SMM: Identifying, setting, & measuring goals/ SM auditing & competitor research, SMM: Content execution & publishing/ the dark side of social media ...
    12
    Decks
    240
    Flashcards
    15
    Learners
  • MARKETING FINAL 23
    MARKETING FINAL 23

    MARKETING FINAL 23

    By: Béatrice Assaly
    COURS 7 - SEGMENTATION & CIBLAGE, COURS 8 - DIFFÉRENCIATION & POSITIONNEMENT, COURS 9 - LA GESTION DES PRODUITS ...
    7
    Decks
    115
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Laurie Martel
    Marketing, Thèmes 1 et 2 (Planification marketing), Thème 3 (L'analyse des environnements) ...
    13
    Decks
    211
    Flashcards
    1
    Learner
  • MKT1001 Exam
    MKT1001 Exam

    MKT1001 Exam

    By: Jenny Carroll
    What is Marketing & Orientations, Service Marketing, Ethics ...
    10
    Decks
    165
    Flashcards
    2
    Learners

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