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  • Marketing 5410: Marketing Management
    Marketing 5410: Marketing Management

    Marketing 5410: Marketing Management

    By: Yvette Amaral
    Chapter 1: Strategic Planning and the Marketing Management Process, Chapter 2: Marketing Information, Research, and Understanding the Target Market, Chapter 5: Market Segmentation...
    14
    Decks
    249
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    69
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  • Marketing management
    Marketing management

    Marketing management

    By: Louis Binoit
    Marketing lecture week 1, Marketing lecture week 1 continued, Markting Strategy - an overview...
    33
    Decks
    472
    Flashcards
    1
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Ray Charles
    Ch. 1 Overview Of Marketing, Ch. 2 Developing Marketing Strategies and a Marketing Plan, Ch.3 Social and Mobile Marketing...
    11
    Decks
    261
    Flashcards
    17
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Mphela Maleka
    Chapter 1, Chapter 9, Chapter 3...
    12
    Decks
    154
    Flashcards
    2
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Sam Vandemaele
    Introductie, Bedrijfs- en marketingstrategie, Marketingomgeving...
    11
    Decks
    339
    Flashcards
    2
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: caryn roy
    Module 1, module 2, module 3...
    11
    Decks
    246
    Flashcards
    6
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Noah McDonald
    Chapters 1,2,4,6,8,9 Homework Problems, Exam 1 review, Exam 2 review...
    4
    Decks
    401
    Flashcards
    3
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  • BADM 760 - Marketing Management
    BADM 760 - Marketing Management

    BADM 760 - Marketing Management

    By: Kelly Gonzales
    Ch. 4 - The Marketing Environment, Ch. 6 - Consumer Decision, Ch. 7 - Business Marketing...
    13
    Decks
    394
    Flashcards
    3
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Oscar Heijsteeg
    Session 1, Session 2, Session 3...
    6
    Decks
    278
    Flashcards
    1
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Engi El-Husseini
    Session 1 Fundamentals of Marketing Management, Session 2 Understanding the Market, Session 3 Developing a viable marketing strategy...
    6
    Decks
    220
    Flashcards
    3
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  • Marketing management
    Marketing management

    Marketing management

    By: Hendrik Diepers
    Marketing management, Marketing management summary definitions, Second semester
    3
    Decks
    380
    Flashcards
    2
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  • Business-to-Business Sales and Marketing Management
    Business-to-Business Sales and Marketing Management

    Business-to-Business Sales and Marketing Management

    By: Marcus Pilgaard
    Introduction and Foundation, Value and strategic perspectives on business markets, Segmentation...
    10
    Decks
    140
    Flashcards
    23
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Brian Weiss
    Chapter 1, Vocabulary, Chapter 2...
    13
    Decks
    232
    Flashcards
    6
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Angelica Di Libero
    Lecture 1, Lecture 2, Lecture 3...
    10
    Decks
    239
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    1
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  • MARKETING MANAGEMENT - NN
    MARKETING MANAGEMENT - NN

    MARKETING MANAGEMENT - NN

    By: Nina Sabine Mestidio
    CHAPTER 2, CHAPTER 1, CHAPTER 3...
    4
    Decks
    205
    Flashcards
    2
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Dilay Sertkaya
    Hoofdstuk 1- Introductie, Hoofdstuk 2 - Consumentengedrag, Hoofdstuk 3- Marketingstrategie...
    9
    Decks
    161
    Flashcards
    1
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  • Principles of Marketing Management
    Principles of Marketing Management

    Principles of Marketing Management

    By: Mathilde Bagur
    1. Introduction to MKT, 2. Marketing Audit, 3. Consumer Buying Behaviour and Organizational Markets and Buying behaviour...
    9
    Decks
    325
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    9
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  • MM1F20- Markets, Marketing and Management
    MM1F20- Markets, Marketing and Management

    MM1F20- Markets, Marketing and Management

    By: Manveer Nagra
    Week 1- Business Purpose, Week 2- The external environment, Week 3- Developing Strategy...
    5
    Decks
    77
    Flashcards
    1
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Ella Nicole Galura
    MKTG QUIZ#1, RPH QUIZ #1, USELF REVIEWER...
    5
    Decks
    328
    Flashcards
    1
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Ece Karaağaçlı
    Chapter 9, Chapter 10, Chapter 11...
    9
    Decks
    95
    Flashcards
    1
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Greta Kiss
    Unit 1: STRATEGIC MARKETING, Unit 2: MARKETING PLANNING PROCESS, UNIT 3: EXTERNAL AND INTERNAL ANALYSIS...
    6
    Decks
    77
    Flashcards
    2
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  • Marketing Management Decisions
    Marketing Management Decisions

    Marketing Management Decisions

    By: Leonor Costa
    1, SWOT, Product...
    4
    Decks
    66
    Flashcards
    2
    Learners
  • Catolica: Marketing Management
    Catolica: Marketing Management

    Catolica: Marketing Management

    By: Leona Rethmann
    Session 1, Session 2, Session 3...
    6
    Decks
    99
    Flashcards
    3
    Learners
  • HBM 2. (management of marketing)
    HBM 2. (management of marketing)

    HBM 2. (management of marketing)

    By: Emily Morrice
    market research, product life cycle, extension strategies...
    16
    Decks
    185
    Flashcards
    3
    Learners
  • Business Driven Strategic Marketing Management
    Business Driven Strategic Marketing Management

    Business Driven Strategic Marketing Management

    By: Simon Isaksen
    Course summary, Customer Analysis & Market Requirements, Macro- and micro-environmental Analysis...
    6
    Decks
    167
    Flashcards
    2
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Phuong Anh Vu
    Chap 1: Marketing, Chap 2: Manage products, services and brands, Chap 3: Developing new products...
    10
    Decks
    162
    Flashcards
    5
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Darshan Narayana
    Competition Analysis and Strategy, Segmentation, Targeting, And Positioning, Product and service strategy...
    8
    Decks
    301
    Flashcards
    1
    Learner
  • Marketing management
    Marketing management

    Marketing management

    By: arash goodarzi
    P1, P2, Part 3...
    6
    Decks
    384
    Flashcards
    2
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  • Service Management and Marketing
    Service Management and Marketing

    Service Management and Marketing

    By: Unknown Unknown
    Part 1 - Ch1, Part1 Chapter 2, Part 2 Ch 3: Consumer Behaviour in Services...
    17
    Decks
    246
    Flashcards
    2
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  • marketing management
    marketing management

    marketing management

    By: Gayoba, Mark Joseph P.
    CONSUMER AND BUSINESS BUYING BEHAVIOR, Segmentation Positioning and Target Marketing
    2
    Decks
    90
    Flashcards
    1
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