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  • Business-to-Business Sales and Marketing Management
    Business-to-Business Sales and Marketing Management

    Business-to-Business Sales and Marketing Management

    By: Marcus Pilgaard
    Introduction and Foundation, Value and strategic perspectives on business markets, Segmentation ...
    10
    Decks
    140
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    20
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  • Marketing 5410: Marketing Management
    Marketing 5410: Marketing Management

    Marketing 5410: Marketing Management

    By: Yvette Amaral
    Chapter 1: Strategic Planning and the Marketing Management Process, Chapter 2: Marketing Information, Research, and Understanding the Target Market, Chapter 5: Market Segmentation ...
    14
    Decks
    249
    Flashcards
    66
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Ida Kleeberg
    Dell'Acqua, F., McFowland III, E., Mollick, E. R., Lifshitz-Assaf, H., Kellogg, K., Rajendran, S., ... & Lakhani, K. R. (2023). Navigating the jagged technological frontier, Keller (2013): Strategic Brand Management, Kapferer (2008): Strategic Brand Management ...
    28
    Decks
    340
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    1
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  • Digital Marketing
    Digital Marketing

    Digital Marketing

    By: Julja Gier
    Exponential Improvement & Technology Trends, 02_Platforms and Network Effects_2025, 03_Business Models Economics ...
    14
    Decks
    275
    Flashcards
    1
    Learner
  • 404 - Marketing Management
    404 - Marketing Management

    404 - Marketing Management

    By: Taylor Phan
    Lecture 1-3, Chateau Margueax, Lectures 4-6 ...
    6
    Decks
    550
    Flashcards
    4
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  • BADM 760 - Marketing Management
    BADM 760 - Marketing Management

    BADM 760 - Marketing Management

    By: Kelly Gonzales
    Ch. 4 - The Marketing Environment, Ch. 6 - Consumer Decision, Ch. 7 - Business Marketing ...
    13
    Decks
    394
    Flashcards
    3
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Mphela Maleka
    Chapter 1, Chapter 9, Chapter 3 ...
    12
    Decks
    154
    Flashcards
    2
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Ray Charles
    Ch. 1 Overview Of Marketing, Ch. 2 Developing Marketing Strategies and a Marketing Plan, Ch.3 Social and Mobile Marketing ...
    11
    Decks
    261
    Flashcards
    16
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  • MARKETING MANAGEMENT - NN
    MARKETING MANAGEMENT - NN

    MARKETING MANAGEMENT - NN

    By: Nina Sabine Mestidio
    CHAPTER 2, CHAPTER 1, CHAPTER 3 ...
    4
    Decks
    205
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    2
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  • 1aa FINALS MARKETING MANAGEMENT
    1aa FINALS MARKETING MANAGEMENT

    1aa FINALS MARKETING MANAGEMENT

    By: MIKKA ELLA ALYSON DE NUESTRO
    CHAP 5, CHAP 6, CHAPT 7 ...
    5
    Decks
    186
    Flashcards
    2
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  • HBM 2. (management of marketing)
    HBM 2. (management of marketing)

    HBM 2. (management of marketing)

    By: Emily Morrice
    market research, product life cycle, extension strategies ...
    16
    Decks
    185
    Flashcards
    3
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Sam Vandemaele
    Introductie, Bedrijfs- en marketingstrategie, Marketingomgeving ...
    11
    Decks
    339
    Flashcards
    2
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  • Principles of Marketing Management
    Principles of Marketing Management

    Principles of Marketing Management

    By: Mathilde Bagur
    1. Introduction to MKT, 2. Marketing Audit, 3. Consumer Buying Behaviour and Organizational Markets and Buying behaviour ...
    9
    Decks
    325
    Flashcards
    9
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  • Business Driven Strategic Marketing Management
    Business Driven Strategic Marketing Management

    Business Driven Strategic Marketing Management

    By: Simon Isaksen
    Course summary, Customer Analysis & Market Requirements, Macro- and micro-environmental Analysis ...
    6
    Decks
    167
    Flashcards
    2
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Noah McDonald
    Chapters 1,2,4,6,8,9 Homework Problems, Exam 1 review, Exam 2 review ...
    4
    Decks
    401
    Flashcards
    3
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: caryn roy
    Module 1, module 2, module 3 ...
    11
    Decks
    246
    Flashcards
    6
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  • FINALS MARKETING MANAGEMENT
    FINALS MARKETING MANAGEMENT

    FINALS MARKETING MANAGEMENT

    By: TRISHA MAE VILLAVILLA
    CHAPTER 5, CHAPTER 6, CHAPTER 7 ...
    6
    Decks
    221
    Flashcards
    2
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Oscar Heijsteeg
    Session 1, Session 2, Session 3 ...
    6
    Decks
    278
    Flashcards
    1
    Learner
  • International Marketing Management
    International Marketing Management

    International Marketing Management

    By: Arielle Mitchell
    Lecture 1, Lecture 2, Lecture 3 ...
    9
    Decks
    137
    Flashcards
    5
    Learners
  • Strategic Marketing management
    Strategic Marketing management

    Strategic Marketing management

    By: Caitlin Willis
    Chapter 1: The nature of strategic marketing, Chapter 3: identifying market opportunities, Chapter 4: Developing market opportunities ...
    10
    Decks
    121
    Flashcards
    1
    Learner
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Engi El-Husseini
    Session 1 Fundamentals of Marketing Management, Session 2 Understanding the Market, Session 3 Developing a viable marketing strategy ...
    6
    Decks
    220
    Flashcards
    3
    Learners
  • MM1F20- Markets, Marketing and Management
    MM1F20- Markets, Marketing and Management

    MM1F20- Markets, Marketing and Management

    By: Manveer Nagra
    Week 1- Business Purpose, Week 2- The external environment, Week 3- Developing Strategy ...
    5
    Decks
    77
    Flashcards
    1
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  • Marketing management
    Marketing management

    Marketing management

    By: Hendrik Diepers
    Marketing management, Marketing management summary definitions, Second semester
    3
    Decks
    380
    Flashcards
    2
    Learners
  • marketing/operations mgmt
    marketing/operations mgmt

    marketing/operations mgmt

    By: Marjorie Macoto
    quiz #3 - marketing, quiz #3 - operations, MIDTERMS - OP ...
    4
    Decks
    194
    Flashcards
    11
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Brian Weiss
    Chapter 1, Vocabulary, Chapter 2 ...
    13
    Decks
    232
    Flashcards
    6
    Learners
  • [Finals] MARKETING MANAGEMENT
    [Finals] MARKETING MANAGEMENT

    [Finals] MARKETING MANAGEMENT

    By: Nina Sabine Mestidio
    Chapter 5
    1
    Decks
    98
    Flashcards
    4
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Makenna Duchene
    Posititioning, Growth & Consumption, Marketing Intelligence ...
    8
    Decks
    149
    Flashcards
    1
    Learner
  • Catolica: Marketing Management
    Catolica: Marketing Management

    Catolica: Marketing Management

    By: Leona Rethmann
    Session 1, Session 2, Session 3 ...
    6
    Decks
    99
    Flashcards
    3
    Learners
  • Marketing Management Decisions
    Marketing Management Decisions

    Marketing Management Decisions

    By: Leonor Costa
    1, SWOT, Product ...
    4
    Decks
    66
    Flashcards
    2
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Angelica Di Libero
    Lecture 1, Lecture 2, Lecture 3 ...
    10
    Decks
    239
    Flashcards
    1
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