Chapter 1 - The Relationship B/w Product Pricing And Underwriting, Chapter 2 - Cost Benefit Analysis of Underwriting Requirements, Chapter 3 - Life Tables, Underwriting, and Introduction to Mortality Analysis...
1.1 What is Economics and Why is it Important?, 1.2 Microeconomics and Macroeconomics, 1.3 How Economists Use Theories and Models to Understand Economic Issues...
Chapter 7: Segmenting, targeting, positioning, Chapter 8: Developing the product, service, and value of the offering, Chapter 9: Innovation and Competitiveness...